《外贸英语函电》王黎明主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸英语函电》

【作　者】王黎明主编

【丛书名】“十二五”职业教育国家规划教材.普通高等教育“十一五”国家级规划教材

【页 数】 246

【出版社】 北京：机械工业出版社 , 2019.01

【ISBN号】978-7-111-61722-8

【价 格】28.00

【分 类】对外贸易-英语-电报信函-写作-高等职业教育-教材

【参考文献】 王黎明主编. 外贸英语函电. 北京：机械工业出版社, 2019.01.

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图书目录：

《外贸英语函电》内容提要：

本书为“十二五”职业教育国家规划教材，浙江省首届普通高校新形态教材，也是省级精品课程“外贸英语函电”的配套教材；是根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第2版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。

《外贸英语函电》内容试读

Chapter 1

Fundamentals of Business Communication

Learning Aims

At the end of this chapter you should be able to:

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(1)have a concept of several most popular businessletter forms in modern society;

(2)know the basic layout,format,components andwriting principles of business letters;

(3)learn how to address an envelope;

(4)get to know some other common communicationmethods like WhatsApp,Skype and others.

Background Information

The underlying principle of business communication in today's world is exchanginginformation in the most concise manner possible in order to do business well.Written,oral,visual and multimedia communications all aim at giving out a clear and well thought outmessage.Understanding how to write business letters in a certain kind of setting is one of themost important things.

Advanced by technology,fax,e-mail,and other instant communication methods such as

WhatsApp,Skype,ICQ,Yahoo,LINE,Kakao Talk,and WeChat have been making businesscommunication easier,and forcing business people to communicate in a faster and clearermanner.

Although e-mails,which make business writing more casual,are most frequently used today,there are still occasions when we need to write formal business letters.The two actually havemany common writing principles.Once you learn how to write the formal ones,you get to knowthe casual ones easily.

Some common principles for example are:

(1)Using proper salutations is still an indispensable part of both kinds of writings'etiquette.

(2)Understanding how to compose the letter's body by using introduction,supporting andclosing paragraphs helps to effectively illustrate a business idea.

(3)Using communication strategies-from persuasive phrases to the proper wording-tohelp convince or appease the reader.

外贸英语函电

1.1 Letters

1.1.1 Parts of a Business Letter

Generally speaking,an ordinary business letter mainly consists of seven parts:(l)Letterhead(信头)

(2)Date(日期)

(3)Inside Name and Address(封内名称和地址)

(4)Salutation(称呼)

(5)Letter Body(正文)

(6)Complimentary Close（表示敬意的结尾)(T)Signature(签名)

Under some circumstances more parts may be contained:

(8)Attention Line(指定收信人)

(9)Subject Line/.Caption(事由)(IO)Reference Notation(经办人代号)(1l)Enclosure/Encl.(附件)(12)Carbon Copy/Cc(抄送)(13)Postscript/P.S.(附言)

Letter 1

BEIJING LIGHT INDUSTRIAL PRODUCTS

IMP.EXP.CORPORATION

Letterhead

Tel:(010)66668888 E-mail:bjlipc@yahoo.com.cn

Your Ref:038/te

Our Ref:QYT/zcs

April 9,2018

Reference and

P &H Company

Date

8000 Lincoln Drive

New York,NY 1122

U.S.A.

Inside Name

Attention:Import Dept.

and Address

Dear Sirs,

Subject:Leather Jackets

Salutation

We thank you for your letter of March 28.

As requested,we are sending you herewith a copy of our latest price-listfor your reference.Please note that all prices are understood to be subject

Letter Body

to our final confirmation.

We look forward to your specific enquiry.

Yours faithfully,

Complimentary

Close

∠aMad

Z.G.Wang

Signature

Manager

Encl:as stated

Ce:our Branch Offices

P.S.:Your letter of April 2 has just arrived.We will look into the matter.

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Chapter 1 Fundamentals of Business Communication

Q:Can you specify different parts in the above letter by using the following descriptions?

A letterhead includes the sender's name and address,postcode,number of telephone,telex

Letterhead

and fax.e-mail address,etc.It is usually printed on the top centre or typed on the right or leftside of the paper depending on the different styles of letters.

The reference is helpful for filing or searching.It may include a file number,departmentcode or the initials of the signer followed by the typist of the letter.They are marked "Our

Reference and Date

Ref."and "Your Ref."to avoid confusion.They are typed immediately below the letterhead.

The date should always be written in standard form:September 3(rd).2018;or 3(rd)

September,2018 for British,for example.All number form(3/9/2018)should be avoided.

Generally,the inside name and address should include some or all parts of the following:

Inside Name and Address

the receiver's name and title,company name,street address,city,state/province,postcodeand country.It appears on the left margin and usually starts two to four lines below the date.

Two lines below the inside name and address of a letter is the salutation.The customaryformal greeting in a business letter is“Dear Sir'”or“Dear Madam”(Dear Sirs'”,“Dear

Salutation

Mesdames"for addressing two or more people).

It is always advisable to try to find out a name.If you know the name,use the title(Mr.,

Mrs.,Miss or Ms.,Dr.,etc.)and the surname only.

The part that expresses the writer's idea,opinion,purpose and wishes,etc.It usuallybegins one or two lines below the salutation.Lines within a paragraph should besingle-spaced and double-spaced between paragraphs.

The first paragraph should be short and state the purpose of the letter-to make anenquiry,complain,request something,etc.

Letter Body

The paragraph or paragraphs in the middle of the letter should contain the relevantinformation behind the writing of the letter.Most letters in English are not very long,sokeep the information to the essentials and concentrate on organizing it in a clear and logicalmanner rather than expanding too much.

The last paragraph of a formal letter should state what action you expect the recipient totake-to refund,send you information,etc.

The complimentary close ends a letter in a polite way.It is usually placed two lines belowthe last line of the body of a letter.The main words in complimentary close are as follows:sincerely,faithfully,cordially,respectfully and truly

Usually,we use:

Complimentary Close

1)Yours Faithfully.

If you do not know the name of the person,end the letter this way.2)Yours Sincerely,

If you know the name of the person,end the letter this way.

See Tips for more information.

The writer's signature consists of a handwritten signature and a typewritten signature.

Signature

When typing a letter,sign your name below the complimentary close,and then print itunderneath the signature,followed by your title/position.Signature can either be Chinese or

English,and should contain your own style of writing.

The attention line is used to name the specific individual the letter is addressed to.It is

Attention Line

usually placed between the inside address and the salutation or within the inside address andcentered over the body of a letter in the indented style.

Subject Line/Caption

The subject line is the general idea of a letter.It is usually placed one or two lines belowthe salutation and centered over the body of a letter in the indented style.

The initials of the person who types the letter should appear in business letters.If the

Reference Notation

dictator's name is not typed in the signature area,the reference notation shows the initials ofboth the dictator and the typist.It is placed two or three lines below the signature.

Enclosure/Encl.

If something is enclosed,note it below the reference notation.

Carbon Copy/Ce

If copies of a letter are sent to other parties,type Cc below the enclosure.

Postscript/P.S.

If the writer wishes to add something he forgets or for emphasis,he may usually add thepostscript two lines below the carbon copy notation

1.1.2 Layouts of a Business Letter

There are several letter styles used by people nowadays.We mainly introduce two stylesthat are frequently used,namely the blocked style and the indented style.The modified style andthe simplified style will be simply referred to.

1.The Blocked Style

All typing lines begin at the left margin of a letter.

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外贸英语函电

Letter 2

华强公司邀请美国的汤普森教授来华参加公司成立50周年庆典。营销部经理发函向其说明庆典时间与地点，并表达了诚挚的欢迎。

Marketing Department of Huaqiang Company200 Beijing Road,Changchun,Jilin,130001,China

September 12,2018

Prof.Thompson

Harvard University

Boston,MA 02163

U.S.A.

Dear Professor Thompson,

To celebrate the fiftieth anniversary of the founding of our company,we request the honor ofyour presence at a reception which is to be held at Dayu Hotel,Changchun on September 30from 7 p.m.to 9 p.m.

We would be glad if you could come.

Sincerely yours,

Mike Tang

2.The Indented Style

(1)Paragraphs of a letter are indented,usually four or five spaces.

(2)Each line in the letterhead and the inside name and address is indented one or two spaces.

(3)The date should be placed on the right-hand side.

Letter 3

汤普森教授接受了华强公司的邀请，并复函表达谢意。

Harvard University

Boston,MA 02163,U.S.A.

September 20.2018

Mr.Mike Tang

Marketing Department

Huaqiang Company200 Beijing Road

Changchun,Jilin 130001China

Dear Mr.Tang,

Thank you very much for your invitation to join the fiftieth anniversary of the foundingof your company at Dayu Hotel,Changchun on September 30.

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Chapter 1 Fundamentals of Business Communication

I will be happy to be there at 6:50 p.m.to take part in the reception,and look forward toit with pleasure.

Yours sincerely,

Thompson

3.The Modified Style

(1)The mixture of the above two formats.Some of the parts remain "blocked"with thebody paragraphs,allowing some other parts-both standard and optional parts-indented.

(2)There is more than one format for this style.

(3)Suitable for friends or people with close relations.

Sample

Huaqiang Company

200 Beijing Road,Changchun,Jilin,130001,China

July8,2018

ABC Company5688 Sussex St.

Buffalo,NY 14384

U.S.A.

Dear John,

We enclose details of******米**********】

Will you ***********

Best regards,

Mark

4.The Simplified Style

(1)All parts of a letter begin at the left margin.

(2)This style omits the salutation and the complimentary close.

Sample

245 Zhongshan Street

Fuzhou,Fujian 350001China

July25,2018

Miss Helen Brown128 Berry Drive

Minneapolis,MN 55106

U.S.A.

We have received**米来**米**********

We hope we can place large orders.

Zhao

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外贸英语函电

1.1.3 Principles of Business Letter Writing

When writing business letters,there are several principles to help you write better,such as"Seven Cs of Effective Business Letter Writing".

1.Courtesy

Try to avoid irritating and offensive statements.It is also polite to answer a letter promptly.“Thank you.”“T'm sorry.”“If you have any questions,please feel free to ask me.”These areexamples of sentences with courtesy.Avoid phrases like“you should”“you must'”,etc.

2.Clarity

The sender must express the meaning clearly so that the receiver will understand it well.

Clarity includes the following requirements:

(1)Use common words

Unsuitable

Suitable

metropolitan

big city

render

give

accomplish

do

approximately

about

obligation

duty

utilize

use

(2)Use pictures.Pictures include line graph,map and photos.They can be easily understoodrather than long descriptions or figures.

3.Conciseness

Try to use the simplest sentences and fewest words to explain the meaning clearly.

Remove cliche and unnecessary words/information.

Replace the nouns with verbs.

We can't deliver the parts in P/O 528-746 today because of the heavy rain.

It's a pity to inform you that due to the heavy rain at this moment,we can't make itpossible for the delivery of P/O 528-746 within today.

X

4.Consideration

Keep the receiver's request,need,desire and feeling in mind.Plan the best way to presentthe message.Moreover,a skilled communicator take a you-attitude,showing your interest inreader's circumstances.Take the following sentences as an example.

We would like to take the opportunity at the fair to demonstrate our full range ofproducts and services which we can offer our customers.(we-attitude)

●Please join us at the fair and you will have the chance to see how our products and

services can benefit you and your company.(you-attitude)

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