《外贸英语函电》葛群主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸英语函电》

【作　者】葛群主编

【丛书名】教育部财政部职业院校教师素质提高计划成果系列丛书

【页 数】 266

【出版社】 沈阳：东北财经大学出版社 , 2016.11

【ISBN号】978-7-5654-2572-1

【分 类】对外贸易－英语－电报信函－写作－师资培训－教材

【参考文献】 葛群主编. 外贸英语函电. 沈阳：东北财经大学出版社, 2016.11.

图书封面：

图书目录：

《外贸英语函电》内容提要：

本教材共分为四个单元，主要内容包括建立业务关系、交易磋商函电、合同履行函电和争议索赔沟通。

《外贸英语函电》内容试读

单元建立业务关系

单元

建立业务关系

学习目标

·了解在建立业务关系环节沟通的基本技巧

·能用英文函件与客户进行建立业务关系的沟通

任务

主动与客户建立业务关系

任务描述

2015年2月28日，杭州市物资总公司业务员刘毅通过来访的美国贸易代表团得知EL

Mar Trading Company的信息。该公司经过市场调研，发现中国的化工原料、轻工产品在美国市场上拥有较好的声誉，于是决定拓展在美国的业务。经了解，美国的EL Mar Trading

Company是一家具有良好声誉的经销商，实力较为雄厚。为了拓展美国客户，刘毅根据下面本公司简介内容向其发出一封建立业务关系的函件。

杭州市物资总公司简介

杭州市物资总公司位于杭州西子湖畔繁华商业区的中心，是经国家批准具有进出口经营权的综合性贸易公司。总公司及所属的15家专业公司（总厂）主要经营金属材料、机电设备、木材制品、燃料、建筑材料、工业化学品、化工原料、轻工产品、废旧金属等各类工业品生产资料以及日用百货、五金等民用商品。共有职工5100人，拥有资本金2.56亿元，拥有固定资产1.46亿元，实有仓库面积达47.6万平方米，拥有铁路专线7条、水陆起卸码头4座、各类吊装运输车辆及设备400多台，年物资进销额4亿元，年工业总产值

1.4亿元，年物资吞吐量达3000万吨，已具有较为完善的物资进销体系和相当规模的经营实力，在开拓发展外向型经济方面具有一定的基础。

杭州市物资总公司拥有36年的生产经营历史，具有联系范围广、经营销量大、总体实力强等优势，热忱欢迎国内外朋友、客商来我处旅游观光，洽谈业务，投资合作，共图发展。

总经理：楼金华

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外贸英语函电

电话：0571-××××××××传真：0571-××××××地址：中国杭州市延安路8号邮编：310001

任务分析

(一)明确沟通任务的要求

了解寻找潜在客户和主动与客户沟通的技巧，并能撰写英文函件，与客户进行建立业务的沟通。

(二)分析函件要点

建立业务关系的函件一般包括如下内容：

l.说明受函人基本信息的获取来源(source of information)。说明受函人的信息来源，

一方面表示对其重视，另一方面也避免对方觉得唐突。

本例中：

Through your trade delegation that recently paid a visit to our country,we learned that youare dealing in metallic material,electromechanical devices which coincide with our business line.

2.说明去函的目的(aim㎡of writing)。去函人应直接表达该函件的目的。一般说来，出口商通常是以扩大交易地区及对象、建立长期业务关系、拓宽产品销路为目的；进口商通常是为了拓宽进货渠道。本例中：

We are writing with a view to establishing business relations with you.

3.介绍自己的公司和产品(Introduction of one's own company and products)。为便于对方了解，应对本公司的性质、规模、经营范围、公司业绩、经营理念、相对优势进行介绍，以调动受信人的潜在购买或推销欲望。也可附上目录、报价单或另寄样品供对方参考。本例中：

Our company is located in the bustling business centre of Hangzhou,by the West Lake.It isa comprehensive trading company with the right of import and export authorized by thecountry.The head office and its subsidiary 15 professional companies mainly trade inmetallic material,electromechanical devices,timber,fuels,building materials,industrial chemicals,chemical raw materials,light industrial products,waste and scrapmetal,articles of daily use,hard wares and etc.The number of our staff is 5 100,capital in cash RMB256 000 000,fixed assets RMB146 000 000,storage space 476 000square meters.We have 7 special rails,4 land-and-water shipping docks,more than 400hoisting transport vehicles and devices of all kinds.And our annual trading volume of materialassets reaches RMB400 000 000,annual industrial total output value RMB140 000 000,annual material turn volume 30 000 000 tons.We have a perfect material trading system and astrong business capacity,solidly based on the development of export-oriented economy.

4.激励性结尾(good-will ending)。通常为希望对方给予回应或劝服对方立即采取行动的简短语句以激励对方对推销的商品感兴趣，愿意与去函人展开实质性磋商。

本例中：

3

单元三建立业务关系

We look forward to your favorable reply.(三)撰写函件

Business Letter (UNIT 1)

Dear Sirs,

Through your trade delegation that recently paid a visit to our country,we learned that youare dealing in metallic material,electromechanical devices which coincide with our business lineand we are writing with a view to establishing business relations with you.

Our company is located in the bustling business centre of Hangzhou,by the West Lake.It isa comprehensive trading company with the right of import and export authorized by the country.

The head office and its subsidiary 15 professional companies mainly trade in metallic material,electromechanical devices,timber,fuels,building materials,industrial chemicals,chemicalraw materials,light industrial products,waste and scrap metal,and all kinds of industrialchemical goods,articles of daily use,hard wares and etc.The number of our staff is 5 100,capital in cash RMB256 000 000,fixed assets RMB146 000000,storage space 476 000 squaremeters.We have 7 special rails,4 land-and-water shipping docks,more than 400 hoistingtransport vehicles and devices of all kinds.And our annual trading volume of material assetsreaches RMB400 000000,annual industrial total output value RMB140 000 000,annualmaterial turn volume 30 000000 tons.We have a perfect material trading system and a strongbusiness capacity,solidly based on the development of export-oriented economy.

With a 36-year-history operational experience and the advantages of wide connections,largesales volume and overall actual strength,we welcome you to visit us and do business with us toour mutual benefit.

In order to give you a comprehensive idea of our company and products,we are enclosing abrochure and a catalogue for your reference.It is expected that they will reach you in due course.

We look forward to your favorable reply.

Yours faithfully,

Encls.

典型句式与常用词组

(一)典型句式

1.说明信息来源只介绍信息来源

Your company has kindly been introduced to us by....…介绍贵公司给我们。

Your name and address were given to us by....我们从…得知贵公司名称和地址。

We are indebted to ...for your name and address.承蒙…的告知，我们得知贵公司的名称和地址。

We owe to ...for your name and address.

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外贸英语函电

承蒙…的告知，我们得知贵公司的名称和地址。

We have learned from ...for your name and address.我们从…得知贵公司名称和地址。

We have your name and address from....我们从…得知贵公司的名称和地址

We come to know the name and address of your firm through....我们从…得知贵公司的名称和地址。

On the recommendation of...,we have learned with pleasure the name of your firm....的介绍下，我们很高兴得知贵公司的名称。

介绍信息来源及了解到的对方公司情况

We have obtained your name and address from ...and understand that....我们从…得知贵公司的名称和地址，并了解到…

...has recommended you as....…介绍贵公司为…

Through ...we learned that you are ...我们从…得知贵公司…

Your name and address have kindly been given to us by ...as....…公司将贵公司名称和地址告知我们，并介绍贵公司为

We hear (learn)from (through)...that you are exporting....我们从…得知贵公司出口…

We understand from ...that you can supply....我们从…得知贵公司供给…

We were advised by ...that you were interested in supplying....我们从…得知贵公司有意供给…

We have heard from ...that you are in the market for....我们从…得知贵公司欲购…商品。未提及信息来源但表明了解对方公司情况

We are given to understand that you are....我们了解到贵公司是…

We are informed that you are....我们获悉贵公司是…

As you are one of the leading importers in...,we have pleasure in contacting you in the hopeof establishing business relations and rendering you assistance in a wide range of yourrequirements.

鉴于你们是…的主要进口商之一，特此联系，盼能建立业务关系，以有助于你们满足各项需求。

告知信息来源并表明建立贸易关系的愿望

Through the courtesy of...,we are given to understand that you are ...and we are writing inthe hope of establishing business relations.

5

单元建立业务关系

Having had your name and address from...,we avail ourselves of this opportunity to write toyou and see if we can establish business relation with you.

从…获知贵方名称和地址，我们借此机会荣幸地写信给你们，以寻求是否有和你们建立业务关系的可能。

We have come to know the name of your corporation from...and have the pleasure of writingthis letter to you in the hope of establishing business relation with you.

我方已从…得知贵公司的名字，很荣幸可以写这封信给贵公司，希望我们与贵公司能建立业务关系。

2.言明去函目的

直接写明欲建立贸易关系

We write this letter with a view to entering into business relations with you.我们写信有意与贵公司建立贸易关系。

We take the liberty of writing to you with a view to doing business with you.我们冒昧写信给您，希望与贵公司做生意。

We are willing to establish trade relations with your company.我们愿意与贵公司建立贸易关系。

This corporation wishes to enter into business relations with you.本公司希望与贵公司建立业务关系。

We express our desire to establish business relations with your firm.我们愿与贵公司建立业务关系。

We shall be glad to enter into business relations with you.我们很乐意与贵公司建立业务关系。

We hope we can enter into a lasting business relationship with you我方希望与贵公司达成长期业务关系。

We'd like to take (avail ourselves of)this opportunity to establish business relations withyour firm

我们想借此机会与贵公司建立业务关系。

We approach you today in the hope of establishing trade relations with you to our mutualadvantage.

我方今天与你方接洽，希望与你方建立贸易关系，双方互利。间接写明欲建立贸易关系

The purpose of this letter is to explore the possibilities of developing trade with you.本信目的是探索与贵公司发展贸易的可能性。

We wish to enter into direct negotiation with you with a view to....盼直接洽谈，以便…

We are pleased to get in touch with you for the supply of....我们盼望能成为贵公司的…供应商。

We are approaching you to promote....我们与你方联系是为了推介

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外贸英语函电

We are interested in the possibility of establishing sources of supply of...from your company.我们有意向贵公司寻求…供应来源的可能性。

We wish to express our desire to trade with you in ...我们非常希望表达和贵公司进行…贸易的渴望。

Being specialized in the export of..,we express our desire to trade with you in...line.我们专门从事…的出口，我们在此表达与贵公司就…进行贸易的愿望。

We are importers in ...and would like to get in touch with suppliers of....我们是…的进口商，愿意与…的供应商接洽。

We take the liberty of sending a fax to your company,in the hope of introducing...to you.我们冒昧地给贵公司发出传真，意在推介…

3.公司、产品介绍例句公司介绍

整体介绍

Let us introduce ourselves as ...请允许我们自我介绍，我们是…

We write to introduce ourselves as ...兹介绍我公司是…

We are introducing ourselves as....我们公司是…。

This is to introduce us to be (as)a corporation specializing in....兹向你方自我介绍，我公司是专营…的公司。

We have the pleasure of introducing ourselves to you as....很高兴向贵公司介绍我公司为…

We would like you to know that we are....我们希望你方能知道我们是…

We are a large dealer in ...我们是从事…的大经销商。

We are a state-operated corporation,handling....我们是一家国营公司，经营…从事的行业

We are engaged in ...我们从事于…

Our corporation is specialized in handling....我们公司致力于从事…生意。

The main products our corporation deals in are....我们公司经营的主要产品是…

Our specialization is ...我们公司专门从事…

Our activities cover…

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