《跨境电商英语》杨自力编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《跨境电商英语》

【作　者】杨自力编

【丛书名】跨境电子商务系列教材

【页 数】 243

【出版社】 上海：复旦大学出版社 , 2021.08

【ISBN号】978-7-309-15581-5

【价 格】58.00

【分 类】电子商务-英语-高等学校-教材

【参考文献】 杨自力编. 跨境电商英语. 上海：复旦大学出版社, 2021.08.

图书封面：

图书目录：

《跨境电商英语》内容提要：

《跨境电商英语》全书共6个单元，为满足跨境电商英语应用人才的培养而编写，可供应用型本科院校、高职高专院校、中等职业学校应用英语、商务英语、电子商务、跨境电子商务、国际贸易、国际商务、物流管理、市场营销等专业学生使用，也可供跨境电商英语社会培训课程使用。与同类教材相比，本书具有以下特色：一、专业权威性，遵循我国专门用途英语（ESP）教学理论而精心编写；二、行业标准性，对接中国数字经济与跨境电商培训认证（长三角）管理中心的课程标准、现代外贸企业跨境电商英语的岗位标准；三、职业岗位性，通过对上海跨境电商生态链联盟近70家企业开展的岗位能力调研与分析，确定语言服务模块的编写框架；四、企业案例性，选用不同跨境电商企业在不同跨境电商平台从事进出口交易的真实数据和典型案例；五、创业服务性，适当选编了跨境电商外语直播、跨境电商线上展会等最新内容，提升专业学生和企业人员在新媒体环境下的英语应用能力；六、价值传播性，紧扣各章的中心内容，精选6个主题的中华诗词英译，使英语语言知识的培养与中华传统文化的传播有机融合，在价值传播中凝聚知识底蕴，在知识传播中强调价值引领。

《跨境电商英语》内容试读

Unit 1

An Overview of Cross-border

E-commerce

E-COMMERCE

San

500

600

跨境电商英语

An English Course for Cross-border E-commerce

Cross-border E-commerce

Part 1

in International Trade

Learning Objectives》

1.Be able to precisely analyze the trend of global cross-border e-commerce.

2.Be able to precisely explain why cross-border e-commerce becomes a new drivingforce of international trade

3.Be able to precisely explain how important the English language is in cross-bordere-commerce

Cross-border e-commerce,shortly known as CBEC,is becoming increasingly important ininternational trade.It breaks the barriers or borders between countries or regions,and helps withthe global trade development.Thus,it is vital to learn how cross-border e-commerce influencesinternational trade in the new era.

Warming Up

Have you ever used any in-app solution such as Paypal or WeChat for online shopping?Doyou think it is convenient and efficient?Discuss in groups and share your views by givingspecific examples.

Section 1 Listening and Speaking

回就回

Task 1

Listen to the recording and answer the following questions orally

1.Is it good for manufacturers and merchants to focus on different channels and platforms?

Unit 1

An Overview of Cross-border E-commerce

2.How can the East help potential customers with better user experience?

3.What kind of in-app solution is WeChat?

4.Why is WeChat favored by the entire Chinese population?

5.Can you name a few functions that are popular among college students?

▣▣

Task 2

Listen to the lecture and fill in the following blanks.

Series No.

Reasons for CBEC Success

Factors for CBEC Opportunities

Challenges Facing CBEC

1

role of e-commerce giants

2

3.

2

rise of middle class in developing

customer trust

countries

2

supportive governmental policies

technological improvements

4.

big capital inflows

more SMEs adopting CBEC

payment

5.

Section 2Language Focus

Focusing on Figures in CBEC

1.In 2020,the total global transactional volume in B2B business was twice the size of B2Cbusiness,with6.7 trillion USD revenue.2020年，全球B2B业务总交易量是B2C业务的两倍，收入达到6.7万亿美元。

2.The European B2B e-commerce market is growing at a faster rate than the B2C sector.Yet,theB2 B sector still has a major growth opportunity.欧洲B2B电子商务市场的增长速度

快于B2C行业。然而，B2B行业仍有巨大的增长机会。

3.More than 50%of companies make purchases through e-commerce,but less than 22%ofcompanies are actually selling through e-commerce.超过50%的公司通过电子商务进行采购，但实际上只有不到22%的公司通过电子商务进行销售。

Focusing on Experience in CBEC

1.The CBEC offers a platform where partners from all over the world can share research andbest practices to assist manufacturers (B2B)and merchants (B2C)in boosting import andexport trade,跨境电商提供了一个平台，来自世界各地的合作伙伴可以共享研究和最佳

跨境电商英语

An English Course for Cross-border E-commerce

做法，以帮助制造商(B2B)和商家(B2C)促进进出口贸易。

2.By moving from multi-vendor strategies,integrating and connecting the processing systemsand collecting visitors'data,merchants can better understand their customers'desires andneeds and add new services to their offering.通过改变多供应商策略，整合和连接处理系统，收集访客数据，商家可以更好地了解客户的需求和愿望，并为他们的产品增加新的服务。

3.The main barrier to adopting an integrated Internet of Things strategy is privacy security,and the main barriers to B2B cross-border e-commerce are lack of awareness,businessintelligence and technical skills,采取综合物联网战略的主要障碍是隐私安全，而B2B跨境电子商务的主要障碍是缺乏意识、商业智慧和技术技能。

4.Merchants should unite their channels,so customers can be approached as a single,identifiable customer.商家应该联合他们的渠道，这样客户就可以作为一个单一的、可识别的客户来接触。

Section 3Reading

Creating a New Highlight of International Trade

In 2019,the global cross-border e-commerce transactions (B2C)reached $826 billion,while it is expected to soar to $994 billion by 2020,presenting multi-channel retailers withlimitless business opportunities for international expansion.In China and the US alone,half abillion online shoppers surf the web each day for the best deals.Global acquirers can helpretailers with innovative solutions to overcome challenges posed by serving a diverse audiencewith varying consumer expectations,in multiple languages,solutions which can make cross-bordere-commerce domestic and truly profitable.

Situation

The Internet enables consumers to shopglobally,by purchasing products and servicesacross their border,driven by a commonlanguage,a common border,special offers,or simply because the product or service isn'tavailable in the consumer's own region.Theincreasing popularity of tablets and smart

4

Unit 1

An Overview of Cross-horder E-commerce

phones allows consumers worldwide to compare prices,to connect with other consumers viasocial media,to discuss products and services,to select a web shop independent of its locationand to transfer payments via their PCs,laptops,mobile phones or tablets at any place,at anytime,and more precisely,to complete relevant business operations successfully on Internet-based platforms in the mode of cross-border e-commerce.

Definition

Cross-border e-commerce refers to any online international sale of a product or servicewhether between a business (retailer or brand and a consumer (B2C),between twobusinesses (B2B),or between two private persons or consumers (C2C)through an onlinemarketplace platform such as Taobao,eBay or Alibaba.However,online trade betweenconsumers and merchants who share one common language and border or who make use of thesame currency is not always perceived as cross-border e-commerce by consumers.EU neighborswhich speak a common language,united by SEPA,are just one example.

Opportunities

Banks as well as consumers,merchants and payment service providers profit theopportunities presented by global e-commerce.At present,banks come to realize that offeringacquiring services to successful stakeholders engaged in online trade can be more profitable thanselling banking products.Online retailers,card processors and payment service providers havehardly been affected by the economic crisis;on the contrary,these stakeholders have risen likea phoenix from the ashes,in an age when international expansion through global online tradehas become big business.

Challenges

International expansion through cross-border e-commerce can only be realized after onlinemerchants have overcome a number of challenges.A solid partner in the targeted region canhelp the merchant analyze and understand local business customs,consumer preferences andcultural differences,which affect decisions around inventory management and productmarketing.Marketing strategies will have to be customized,to reach a different audience in aforeign market and a different infrastructure might require local logistic and delivery services.A"One size fits all"approach might prove to be a pitfall.Consumers often have high expectationsaround logistics and timely delivery and shipping costs are important drivers determiningconsumer preferences.Merchants which offer free or cheap delivery attract more consumers.

After geography common borders),language is another important driver.Commonlanguage and culture reduces the barriers and saves the retailer high transaction costs involved inadapting websites and promotional copy.However,in order to reach an international audience,

跨境电商英语

An English Course for Cross-border E-commerce

the retailer will have to invest in translations and in local proofreaders,who understand localterminology and culture.Multilingual customer support is crucial for customer loyalty.

Consumers prefer to pay in their local currency.Global expansion requires multi-currencyconversion and settlement in currencies defined by major card schemes,including interchangerates.Banks in other jurisdictions have to be compliant with local legal requirements.Globalpayment solution providers with regional partners in the card payment sector,partners whichhave acquired expertise in the technical,innovative and legal aspects of online sales,can helpmerchants to manage transactions over one secure payment gateway.

Even though credit card payment remains a preferred payment method worldwide,newpayment methods have become popular in different regions,such as Boletobancario in Brazil,COD in Germany,IDEAL in the Netherlands,etc.And in some countries,payments are onlycollected after the products have been delivered.In some other countries,disappointedconsumers have the legal right to send merchandise back within a specified period of time.Themerchant has to manage logistics,including chargebacks.

The success of cross-border e-commerce models highly depends on the collaborationbetween the supply chain partners.Integration of product sourcing,logistics,payment,andafter-sales services is a key to avoiding any broken linkages and supply chain gaps in thepurchasing process.It is important to look at the bonded import channel,as retailers have tobear inventory risk when the imported products are sent to bonded warehouses before beingdelivered to customers.It is vital that retailers forecast their demand before the shipment beginsin order to avoid any inventory risk.The governments play an important role in establishingappropriate trade zones and loosening the trade barriers.

Prospects

Despite of the above challenges,global cross-border e-commerce has entered a new stageof development,a testimony to the fact that the digital highway provides retailers withunprecedented business opportunities for international expansion.

Vocabulary

1.cross-border /'krpsbo:da(r)/adj.involving activity across a border between two countries跨境的

2.e-commerce /'i:kpm3:s/n.commercial transactions conducted electronically on the

Internet电子商务；电商

3.transaction /traen'zaek fan/n.a piece of business that is done between people,especially anact of buying or selling(一笔)交易，业务，买卖

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