《外贸英语函电》陈汤龙，孙晓春主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸英语函电》

【作　者】陈汤龙，孙晓春主编

【丛书名】普通高等教育“十三五”规划教材.普通高等教育经济与贸易专业精品教材.“互联网+”新形态立体化教学资源特色教材

【页 数】 191

【出版社】 北京：中国轻工业出版社 , 2019.08

【ISBN号】978-7-5184-2506-8

【价 格】45.00

【参考文献】 陈汤龙，孙晓春主编. 外贸英语函电. 北京：中国轻工业出版社, 2019.08.

图书封面：

图书目录：

《外贸英语函电》内容提要：

全书共分为12个单元，主要内容包括：外面函电的问题、结构和原则，与对方建立商务关系函、询购函、答复函、报价函、订购与确认函、付款函、包装函、装运函、保险函、索赔投诉函等。本书的主要读者对象是具有较好英语基础的经贸专业的学生和英语专业的高年级学生，也可以作为外企人员的自学参考用书。

《外贸英语函电》内容试读

Unit 1

Basic Knowledge of Business Letter Writing

In this chapter you will learn:

How to choose the correct format of Business Letter Writing;introduction to the concept of

Business Letter Writing so that you can understand the important role of working in foreigntrade;and you will learn in several formats to English letters and the specific requirements foreach format.

1.1 Introduction

Business Letter Writing requires to meet the needs of the workplace for the purpose of aform of language,deals with all aspects of business activities,business English and Englishmanner,which is suitable for highly specialized industries,such as English,legal English,medical English.But what these professional English have in common is that all have BasicEnglish Language.Characteristics of business English mainly lie in their teaching specialization,orality and targeted readers.Ultimately,relevance is the biggest characteristic of business

English.This are not in English training courses.Appropriately,the corresponding course hasfairly high requirements for the training institutions.

Business Letter Writing is not simply to raise participants'level of English ability,but tomake students know more about western management ideas,or even how to deal withforeigners,ways and means of how to work with them,and their habits of life,in a manner thatwas included in the concept of culture.Business Letter Writing is that we establish commercialrelations and an important means of foreign trade transactions.Business relations include theestablishment of customer business,request,offer,counter -offer,ordering,receiving,signing,packaging,shipping,payment,settlement,insurance,inspection,claims and the

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form of arbitration in a number of special trade and economic and technological cooperation.

1.2 The Principles of Business Letter Writing

1.2.1 Clearness

First of all,make sure that your letter is so clear that cannot be misunderstood.A point isthat ambiguousness in a letter will cause trouble to both sides,and further exchange of lettersfor explanation will become inevitable,thus time will be lost.Next,when you are sure aboutwhat you want to say,say it in plain,simple words.To avoid ambiguity,it is essential to makesure that your letter is as clear and simple as possible.

1.2.2 Conciseness

Clearness and conciseness often go hand-in-hand and the elimination of wordy businessjargon can help to make a letter clearer and at the same time more concise.A letter can bemade clearer,easier and more attractive to read by careful paragraphing.A paragraph for eachpoint is a good rule.A business letter is usually shorter and more specific than a social letter.

Many business letters do not have to go out of their ways to be interesting.This is true thatletters sometimes only need to place orders,answer inquiries,arrange for meetings and thelike.But the letter which is written to persuade someone to do something is another story.

(1)Jargon.

Jargon may be classified into two kinds,one is the language difficult to understand;theother is the language full of technical or special words such as CIF cost,insurance andfreight),FOB (free on board),TPND (theft,pilferage non-delivery),WPA (withparticular average)and straight B/L straight bill of lading).True jargon is to be usedwhenever necessary because it helps to make the meaning clear and easy to understand.Byusing true jargon,we do not have to write a long line to explain the meaning of CIF,a straight

B/L.

(2)Commercialese.

Avoid "dead"expression.Business letters used to be studded with stiff phrases,which,it seems,were intended to give business a sort of dignity.But now that business has come intoits own,these expressions are simply old-fashioned.We can be perfectly courteous withoutthem,and we can be a great deal clearer and simpler,too.In fact,such expressions soundeither affected or clumsy.

1.2.3 Correctness

The rights,obligations,the seller and what is at stake,enterprise image are closely relatedto Business Letter Writing,which are the basis for the production of business documents,aswell as important credential with which they conduct.Accuracy is the most important point to

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Unit 1 Basic Knowledge of Business Letter Writing

business English letter writing principles.Principles not only define meaning of the words,punctuation and correct spelling,syntax,structure formed,should also ensure that involvedinformation,letters,numbers,facts are accurate.Therefore,business English letter writingshould be repeated in audit -related information,such as title,name and address of therecipient,the delivery time,location,quality,color,size,packaging,etc.

1.2.4 Courtesy

It should hardly be necessary to stress the importance of courtesy in your correspondence.

One of the most important things is promptness.Punctuality will please your customer whodislikes waiting for days before he gets a reply to his letter.

In order to establish and maintain a friendly trade relation,you should follow theprinciples of business English correspondence manners in general,and treat people withreasons.Politeness principle embodied in the use of words such as please,thanks Not onlyabove,but also the lines reflected in China's foreign trade policies and diplomaticetiquette-dignified,decent and generous.Politeness principles include specific aspects:compliance with international business practices;respect each other's customs and traditions;language expression to kind of measured,avoid using the command tone;use a friendly,positive tone and euphemistic tone to point out other's unsatisfactory places as much aspossible,replies in a timely manner.

It should be the aim of every business office to answer all its mail the same day it isreceived.If for any good reason this is not possible,acknowledgement of the receipt of allletters should be made by the following day or so.

Sometimes letters cannot be answered right away.In that case,they should beacknowledged promptly,with an explanation for the delay.This often happens wheninformation has been asked for and cannot be immediately answered or when the person towhom the letter is addressed is away from the office.

Differences are bound to occur in business,but with diplomacy and tact they can beovercome and settled without ill will on either side.

Here are fragments of a suitable letter:

DThis is to acknowledge the samples which you sent to Mr.Foreman.Unfortunately,hehas been called away from the office for a week.He will get in touch with you the moment hegets back.

2We are compelled to express our surprise and disappointment at finding the goodscontained in your last shipment not up to the agreed statement.Be restrained when youexpress your surprise and disappointment.Keep a polite tone.

1.2.5 Consideration

Consideration refers to the interests of the other party,stand in each other's position to

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considerate thoughtfully and carefully,in order to get the other side's goodwill and reach theexpected goal.Principle of consideration is a skill used in business contacts,in order tofacilitate exchanges.

1.2.6 Completeness

A complete business letter should answers to the questions which is raised by be on eachother and to communicate important information clearly.Integrity helps establish good corporateimage.save time on business dealings of both side to achieve the desired results,avoidimportant information asymmetry that may cause unnecessary disputes.

1.3 Preparation before Writing

As a writer,you should make preparation for your creative works before taking up thepen.Generally speaking,the following should be borne in mind.

1.3.1 Studying your reader's interest

It means that you should think of what your reader thinks.

To achieve this,you should "put yourself in your reader's shoes"and try to imagine howhe will feel about what you write.Ask yourself constantly,"what are his needs,his wishes,his interests,his problems to be solved,an how can I meet his requirements."

1.3.2 Planning what you will write and writing effectively

In order to plan what you write better and to write effectively,you should draft an outlinebefore writing.Every language has its own features.For Chinese students,English is a foreignlanguage.They had better learn to think and write directly in English and draft an Englishoutline before writing.

1.3.3 Deciding to adopt the proper layout,tone and style

As we can see,there are many kinds of practical English writing.Different kinds ofpractical English writing have different layouts,which will be discussed in the next unit.As agood letter writer,you should know well about how to adopt an appropriate layout.

1.4 Useful Sentences in Business Letters

1.4.1 About the reply

We thank you in anticipation of your usual courteous prompt attention.

We thank you now for the courtesy of your early attention.

We hope to receive your reply with the least possible delay.

Please send your reply by the earliest delivery.

Please send your reply by messenger.

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Unit 1 Basic Knowledge of Business Letter Writing

Please reply immediately

Please favor us with your reply as early as possible

Please write to us by tonight's mail,without fail.

May we remind you that we are still awaiting your early reply.

May we request the favor of your early reply?

A prompt reply would help us greatly.

A prompt reply will greatly oblige us.

Your prompt reply would be greatly appreciated.

Your prompt attention to this matter would be greatly esteemed.

We look forward to receiving your early reply.

We thank you now for this anticipated courtesy.

As the matter is urgent,an early reply will be obliged.

We reply on receiving your reply by return of post.

1.4.2 Notice

The purpose of this letter is to inform you that (of)....

The purport of this line is to advise you that (of)....

The object of the present is to report you that....

The object of this letter is to tell you that....

By this letter we aim to inform you that (of)....

Through the present we wish to intimate to you that....

The present serves to acquaint you that....

I should be glad if you would inform me that (of)....

I should esteem it a favor if you would inform me that (of)....I will thank you to inform me that (of)....

You will greatly oblige me by informing that of)....

We shall be obliged if you will inform us that (of)....

We shall be pleased to have your information regarding (on,as to;about)....

We shall deem it a favor if you will advise us of....

We shall esteem it a high favor if you will inform us that (of)....

1.4.3 Confirm

We confirm our respects of the 10th May.

We confirm our letter of the 10th of this month.

We confirm our last letter of the 10th June.

We had the pleasure of writing you on the 10th of this month.

We confirm our respects of the 10th June.

We confirm the remarks made in our respects of the 10th July.

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We confirm the particulars of our enquiry by telephone of this morning.

In confirming our telegram of this morning....

Confirming our respects of the 10th May....

Confirming our last of the 10th June....

1.4.4 Sorry

We are very sorry to hear (know)that....

We are grieved to hear of (about)....

We are indeed sorry to hear that....

We very much regret to hear that....

We regret to hear of that)....

It is with great regret that we just learn that....

Much to our regret we have heard that....

We regret to receive your information that....

We regret that we have been informed that (of)....

To our deep regret we were informed that (of)....

1.4.5 Appreciation

Please accept our thanks in advance for your usual kind attention.

Please accept our thanks for the trouble you have taken.

We are obliged to you for your kind attention in this matter.

We are greatly obliged for your trial order just received.

We wish to assure you of your appreciation of your courtesy in this matter.

We thank you for your order just received.

We thank you for the special care you have given to the matter.

We tender you our sincere thanks for your generous treatment of us in this affair.

Allow us to thank you for the kindness extended to us.

We are very sensible of your friendly service on our behalf,for which please accept our

sincere thanks.

1.4.6 Attached to the letter

Enclosed please find....

Enclosed we hand you.…

We enclose herewith....

Herewith we have the pleasure to hand you....

We have pleasure in enclosing herewith....

We take the liberty to enclose herein....

We are pleased to enclose herewith....

We are pleased to hand you enclosed....

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