《外贸英语函电》郑志明主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸英语函电》

【作　者】郑志明主编

【页 数】 227

【出版社】 北京：北京理工大学出版社 , 2017.02

【ISBN号】978-7-5682-3719-2

【分 类】对外贸易-英语-电报信函-写作-高等学校-教材

【参考文献】 郑志明主编. 外贸英语函电. 北京：北京理工大学出版社, 2017.02.

图书封面：

图书目录：

《外贸英语函电》内容提要：

本书共由14个章节、36个任务组成。其中，第1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2-14章分别详细介绍外贸进出口流程的主要环节:建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单等。

《外贸英语函电》内容试读

Module 1

Customer Development

◆◆：◆◆◆◆◆◆◆◆◆◆用◆◆◆◆◆◆◆◆◆◆◆◆好◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆

4外贸英语函电

Task 1 How to Write a Business Email

Part I:Introduction

Electronic mails are widely used in modern business circles.It refers to computer-based systemwhereby one computer sends a message to another.In comparison with traditional methods such astelex,postal service and telephone,it has become a popular medium because of its relatively lowcost and the ability to send Hypertext Markup Language (HTML)messages.In addition,it is moreeffective and safer.Through such a system,messages can be sent or picked up anywhere in theworld.Apart from these advantages,emails can be stored in the mailbox until they are retrieved.

This can be particularly advantageous for users who are communicating across international timezones.

PartⅡ：How to Format a Business Email

Like letters,proposals and other business documents,professional emails reflect a company'soverall image.A poorly written email,containing errors,slang and other informal elements,reflectspoorly on you and your business.When formatting a business email,you don't have to write it likeyou would send a personal one to a friend or family members.The rules of business letter writing,like properly addressing the person you are writing to,relaying a clear message in the body andending with a closing,apply not only to letters,but also emails.

1.Email Header

(1)Enter the recipient's email address in the "To:box.If sending a copy of the email toother persons whom the recipient is associated with,enter their email addresses in the "CC:"

Carbon Copy)box.

(2)Enter other recipients'email addresses,who are not known to the primary recipient,in the"BCC:"(Blind Carbon Copy)box.This will keep their addresses hidden.

(3)Enter your email address in the“CC:”or“BCC:”field,if you want a copy of the emailsent to yourself.

(4)Enter a short sentence in the "Subject:"box,stating clearly the purpose of your email.

Avoid one or two word subjects-short words may make your email be sent to the recipient's "Junk

Email"or "SPAM"folder.However,don't be wordy,either.Write a subject that is descriptive andto the point.

(5)Mark the email“Urgent'”or“High Priority”only if it applies to the message and needs tobe read immediately.

2.Email Message Body

(I)Enter a greeting on the first line of your email,such as“Good Day,”“Dear x××××,"“Mt.”“Mrs.”“Ms.”or other greetings..Write the recipient's name in this field,if you know it.

(2)Enter the shortest possible message in the body of the email.Make sure it is direct and

Chapter 1 Basic Knowledge About Business Email Writing5

clear.Try to condense the information so that your reader doesn't have to scroll to finish reading theemail.

(3)Avoid using decorative backgrounds,fancy fonts,colors and unnecessary pictures andgraphics that take time to load by your recipient's email program.

(4)Do not overuse punctuation,write in all capitals or overuse bold and underline text.(S)Press the“Enter”or“Return”key after your last paragraph.Enter a closing to youremail,such as“Thank you,"“Regards'”or“Sincerely..”Then press“Enter”twice more and writeyour first and last names.

3.Electronic Signature

Email signatures add individuality to your electronic messages.When you set up an electronicsignature in Microsoft Outlook or Word,it automatically appears at the bottom of each message yousend.There are many ways to customize your signature such as adding quotes,contact information,mission statements and pictures.You can even designate different signatures for different emailgroups,such as personal and business.Electronic signatures are easy to create and manage.

Instructions are as follows:

(1)Open Microsoft Outlook Express.

(2)Click on "Tools"on the top left side of your screen.

(3)Choose“Options'”from the menu.

(4)From the“Options'”menu,select the“Signatures'”option..

(5)Click the "New"button,and type in your signature.

(6)If you want this signature to auto-populate in all of your emails,click on "add signaturesto all outgoing messages.

(7)Click“OK”to save your changes..

4.Specimen of a Business Email

To:

Jasim@hsbags.com

From:

Johnson@hotmail.com

CC:

Lily@hsbags.com

BCC:

Sonia@hotmail.com

Subject:

Computer Backpacks

Dear Sir/Madam,

We learn from http://www.alibaba.com that you are one of the largest importers of bags and cases of various stylesand sizes.We are,therefore,writing to you with a keen desire to trade with you.

You will be interested to know that the goods mentioned in the subject line have been accepted by domestic andoversea clients for nearly twenty years and have enjoyed a high reputation in Europe.If you let us know yourspecific requirements at an early date,we are in a position to supply you with first class goods at competitiveprices.

We look forward to receiving your favorable reply.

Yours faithfully,

Jasim

Sales Manager

6.外贸英语函电

Part I:Instructions on Writing Business Emails

No matter what type of work you do or what industry you're in,you'll most likely have to write aformal business email at some point.A formal business email is an email message sent to a businessassociate or superior.You need to make sure your email message is polite,professional and to thepoint.Most business people don't have time to read through a lengthy email.With business writing,being simple and concise is almost always better than being long and wordy.

(1)Create a subject that clearly explains what your email is about.Business people receivedozens of emails a day,and many will delete messages based on the subjects.Be direct with thesubject of your email.For example,if you're writing an email to invite your colleagues to a seminar,your subject could be "Public Speaking Seminar Invitation-How to Win Over Your Audience."

(2)State the purpose of your business email right away.Much like the subject,you need toget right to the point.Use short sentences and short paragraphs.Your recipient doesn't have time toread through lengthy paragraphs or repeated phrases.

(3)Don't use slang language or cliches.Go through your business email carefully andeliminate this type of language.

(4)Proofread.Make sure you have no grammar or spelling mistakes and your message isperfectly clear.

(5)Tell the recipient what you need from him/her.Don't assume he/she will know what youneed.State clearly what his/her next steps should be,such as sending you certain information orcalling you on the phone.

(6)Close your letter with a professional closing,such as“Sincerely”or“Best Regards”andtype your full name.Don't assume the recipient will know who you are from your email address andfirst name.

Part IV:Principles of Business Email Writing

Generally speaking,the principles of business email writing are as follows:appropriate layout,logically connected ideas,correct grammar (spelling and punctuation marks),suitable style andtone,and tactfully organized information.Specifically speaking,the essential elements can besummed up in 7Cs:Clarity,Conciseness,Courtesy,Consideration,Completeness,Concretenessand Correctness.

1.Clarity

First of all,make sure that your letter is so clear that it cannot be misunderstood.If it isambiguous,further exchange of letters for explanations will become inevitable,thus it wastes bothtime and money.Next,when you are sure about what you want to say,say it in plain and simplewords.

e.g.They informed the suppliers that they would receive a reply in a few days.

They informed the suppliers that the latter would receive the reply in a few days.

2.Conciseness

Conciseness is often considered to be the most important writing principle and language feature.

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