《现代外贸函电实用教程》柯群胜主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《现代外贸函电实用教程》

【作　者】柯群胜主编

【页 数】 185

【出版社】 武汉：武汉大学出版社 , 2018.12

【ISBN号】978-7-307-20046-3

【价 格】28.00

【分 类】对外贸易－英语－电报信函－写作－教材

【参考文献】 柯群胜主编. 现代外贸函电实用教程. 武汉：武汉大学出版社, 2018.12.

图书封面：

图书目录：

《现代外贸函电实用教程》内容提要：

本书是现代外贸函电实用教材。全书共有十章，有贸易信函的撰写，如何询价、报价，如何运输，如何签合同、付款等内容，是一本实用性很强的教材。本书有中英对照，适合读者学习，还有词汇讲解和词汇练习。

《现代外贸函电实用教程》内容试读

Unit 1 Modern Business Correspondence

【Objective】

To enable the students to know the layout and format of modern business correspondence,thefeatures and writing principles when composing a business letter as well as the envelop addressingof it.

【Lead in】

Business English correspondence is the principal means used by a business firm to keep intouch with its customers,including letters,cables,telexes,faxes and e-mails dealing ininternational business.A business correspondence aims at conveying the vast amount ofinformation needed to day-to-day operations of the business and promoting business transaction toits final achievement.It has its unique language style and jargons and full of business terminologyand abbreviations and abbreviated phrases.Generally speaking,a business correspondence shouldbe appropriately structured and logically connected,with suitable style and tone as well asorganized information.

Principles of business correspondence

Specifically speaking,the essential qualities of a business correspondence can be summarizedas 7C's:Clarity,Conciseness,Courtesy,Consideration,Completeness,Concreteness and Correctness.

Clarity

Clarity is the basis of effective communication,which requires that your letters shouldcorrespond with readers'understanding level.In other words,we should use the appropriatelanguage,phrases and words that readers can comprehend.At the same time,we should payattention to choosing the concise and accessible expressions and trying to avoid using the words,and sentences unclear in meaning or implicit and unfamiliar jargons or terminology orabbreviations.Besides,it needs coherent and logical ideas and opinions.

Conciseness

Conciseness means you should clearly express what you would do in a short and pithy style ofwriting as possible as you can without sacrificing completeness,concreteness and courtesy.Anybusiness correspondence should be brief and hitting the key point by avoiding wordiness orredundancy or unnecessary repeat.

Courtesy

In order to make a business letter courteous,try to avoid irritating,or offensive statements.

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现代外贸函电实用教程

To achieve courtesy,one of the most important things is promptness,especially when a reply isgiven to a customer's letter,do it without any delay.

Consideration

Try to put yourself in the recipients'place and emphasize the "your"attitude.What alsoshould be borne in mind is to emphasize the positive and pleasant facts,stressing what can bedone and focusing on ideas that help to form favorable impressions.Plan the best way to presentthe message for the reader to receive.Use tactful way to blame your readers,try to omitexpressions that irritate or hurt your correspondent.

Completeness

Completeness means that a business correspondence should include all the necessaryinformation and data.

Concreteness

Concreteness means making the message specific,definite and vivid rather than vague andgeneral.Try your best to use the numbers,proportion and facts in your letters,but not the vaguelanguage.Put action in your verbs.Prefer active verbs to passive verbs or words in which action ishidden.

Correctness

For any business correspondence,correctness refers not only to correct grammar andpunctuation,but also to appropriate language and approaches.Remember to make good use ofyour tools to check the spelling and grammar,proof your draft and final letter carefully.

A business English usually consists of seven principal parts:letterhead,date,inside nameand address,salutation,body of the text,complimentary close and signature.However,depending on different purpose and options,a business English letter will also contain someoptional parts,such as:reference number.,attention line,subject line,enclosure,carbon copyand postscript.

【Main Texts】

Layout of a business correspondence

Text 1

Harvey Co.,Ltd.

291st Caxton Street,New York,U.S.A<☐①Attention line

Tel.:732-524-0400 Fax:732-525-0622 E-mail:carrie@jnj.com

Our Ref.

Your Ref.

②Reference notation

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Unit 1 Modern Business Correspondence

15th November,2016

☐③Date

Messrs H.Ronald Co.

☐④Inside name and address

556 Eastcheap

London,E.C.3,England

Attention:Import Dept..☐⑤Attention line

Dear Sirs,☐⑥Salutation

Aquatic Products☐⑦Subject line

We thank you for your letter and shall be pleased to enter into business relations with

you.←—⑧Body

As requested,we are enclosing our latest catalogues and pricelists of our exports.

If you find business possible,please write to us

Yours faithfully,☐⑨Complimentary closing

Harvey Co.,Ltd

William Smith<☐|10Signature

William Smith

General Manager

Encls:Catalogues and pricelists

①Enclosure

CC our Shanghai Branch Office<☐②Carbon copy

P.S.We require payment by L/C for a total value not exceeding USD 50,000.

1Postscript

(1)Letterhead

Letterhead tells the basic information of the sender,which is usually printed in the up-center.A letterhead usually contains the following information:

·The name of the firm

Its address and postal codes

·Telephone number

·Fax number

·Internet address

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现代外贸函电实用教程

·E-mail address

Telegraphic and telex address

A trademark or a brief slogan

China National Textile Imp.Exp.Corp.8th Jianguomen Nei Dajie,Beijing 10005,P.R.China

Tel.:86-10-6526-8888Fax:86-10-6527-6028http://will.neaase.net E-mail:bexbex@411cn.com

(2)Reference notation

The reference notation is sometimes used in a business letter as a useful indication for filingwhich enable replies to be linked with earlier correspondence and ensure that they reach the rightperson or department without delay.It is often placed two lines below the letterhead at the leftmargin and is marked“our ref..:”(发文号)and“your ref..:”(收文号)to avoid confusion.

(3)Date

Date is used to indicate when the letter is written.The date should be typed in the logicalorder of day,month and year.For the day,either cardinal numbers or ordinal numbers can beused;it can also be placed after month.

e.g.24th March,2016 24 March,2016-British form

March 24th,2016 March 24,2016-American form

(4)Inside name and address

The inside address includes the essential particulars about the receiver's name,postaladdress.It is typed at the left-hand margin.

e.g.Messrs H.Ronald Co.

556 Eastcheap

London,England

e.g.Mr.C.E.Eckersley

The London Export Corporation and 7 Clifford Street

London,W.1,England

Unit 1 Modern Business Correspondence

(5)Attention Line

Attention line is used when the writer of a letter addressed to a company wishes to direct theletter to a special individual or some department of the firm.It is generally typed following theinside address,above the salutation.It should be underlined.

e.g.Attention:Mr.H.A.Donnan,Export Manager

Attention of Mr.Smit

To the attention of Sales Manager

(6)Salutation

The salutation is the complimentary greeting to the receiver.It usually includes a personal orprofessional title and the name of the receiver.The particular form used depends upon the writer'srelationship with the receiver.Salutation line is usually typed below the inside address of theattention line,and followed by a comma for "Dear Sir","Dear Sirs","Dear Sir or Madam",and a colon for“Gentlemen”.“Dear Sirs”,“Dear Mesdames”,“Dear Gentlemen'”are used foraddressing two or more people.If unsure to whom you should address a letter,you should use"Dear Sir or Madam".To some extent salutation settles the form of the complimentary close andthe two must be in accordance with each other.

e.g.Dear Sir,or Dear Sirs,or Gentlemen:

Dear Madam,or Dear Mesdames,

(7)Subject Line

A subject line identifies the subject of the letter and helps the reader to obtain quickly thegist of the letter.It is inserted between the salutation and the body of the letter,either beginningat the left margin or in the centre,depending on which style you are using.Subject line should beunderlined.Below are some samples of the subject line:

e.g.Re:Your Order No.3456

Subject:Our Contract No.123

Orientation Training Arrangement

(8)Body of the letter

This is the main part of a business correspondence,which expresses the writer's idea,

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现代外贸函电实用教程

opinion,purpose and wishes,etc.It should begin below the subject or the salutation if there is nosubject line.

(9)Complimentary closing

It is merely a polite way of ending a letter.It is typed below the final line of the body of theletter and should match the salutation.The most commonly used sets of salutation andcomplimentary close are show as follows:

Salutation

Complimentary Close

Occasion

Dear Sir(s),

Yours faithfully,

Formal

Dear Madam,

Faithfully yours,

British way)

Dear Mesdames,

Gentlemen,

Yours truly,

Formal

Ladies/Gentlemen,

Truly yours,

American way

Dear Mr.Hansen,

Yours sincerely/Sincerely,

Informal

Dear David,

Best wishes (U.K.)

Generally used when person's

Dear David Hansen,

Best regards/Regards (U.S.

name is used)

(10)Signature

The signature is the signed name or mark of the person writing the letter or that of the firm heor she represents.Usually it consists of four parts:

The name of the writer's name or company

Hand-written signature (illegible)

·Typed signature

·Job title or position

It is generally placed immediately below the complimentary close.Never sign your letters witha rubber stamp.

e.g.Messrs H.Ronald Co.

John Smith

John Smith

General Manager

(11)Enclosure

When some documents,catalogues,price lists are sent with the letter,it is necessary to addor type the word "Enclosure",or an abbreviation of it (Encl.)at the bottom,left-hand,two or6

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