《外贸函电》于晓云主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸函电》

【作　者】于晓云主编

【丛书名】新编国际经济与贸易专业系列教材

【页 数】 238

【出版社】 北京：首都经济贸易大学出版社 , 2015.04

【ISBN号】978-7-5638-2343-7

【价 格】28.00

【分 类】对外贸易-英语-电报信函-写作-高等学校-教材

【参考文献】 于晓云主编. 外贸函电. 北京：首都经济贸易大学出版社, 2015.04.

图书封面：

图书目录：

《外贸函电》内容提要：

《外贸函电》内容试读

Chapter 1 Structure and Formats of

Business Letters商务书信的结构和格式

Learning Objectives

Grasp the structure of a business letter

Learn the formats of a business letter

Master the layout of envelope for a business letter

Have a general idea of the characteristics of fax and e-mail

Grasp the structure of a fax

.Grasp the structure of an e-mail

学习目标：了解商务书信的结构、格式、信封的写法；对传真和电子邮件有

一定认识。

Introduction

Business letter is the most frequently used form of communication ininternational trade.An effective business letter should state clearly and simply.If abusinessman is unable to write an effective business letter,it is very difficult for him

to express his ideas or requests clearly.

As major business is transacted by the business letter,its importance can berecognized clearly.Along with the development of modern technology,more and morepeople are using the facsimile and the e-mail to transmit the formal business letters ininternational trade.The form of transmission may be variable,but its essence remains

unchanged.

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外资图电Foreign Trade Gorrespondence

There are three formats of business communication:the blocked style,theindented style and the semi-blocked style.

Structure of Business Letter

商务书信的结构

Business letter has its special structure.Generally speaking,a business letterconsists of basic parts and optional parts.

1.Basic parts必备部分

A typical business letter usually includes seven basic parts:letterhead,dateline,inside name and address,salutation,body,complimentary close andsignature.

(1)Letterhead信头

In letterhead stationery of many companies,letterhead is professionally printedat the top of the page.Of course,sometimes it may be printed at the bottom or evenat the upper-left corner of the page.If letterhead stationery is not available,the writercan type the heading,which normally comprises of the name,address,telephone,fax number,e-mail address of the company sending the letter.Sometimes a logo orcorporate design can be included in the letterhead.For example:

Wanli Batteries Group Ltd.

No.11 Zonghan Industrial Park,Cixi

Zhejiang Province,315300,PR China

Tel:057466540000Fax:057466540000

(2)Date日期

The date should be typed three or four lines below the letterhead.It is typed atthe centre for modified block format and flush left for block format.The date can bearranged in the order of day,month,year or month,day,year.The month should betyped in full and not abbreviated;otherwise,it may easily cause confusion.The day

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Chapter 1 Structure and Formats of Business Letters

can be expressed in either cardinal numbers (1,2,etc.)or in ordinal numbers(1",24,3",etc.)For example,09/03/2013 can be taken as September 3,2013by Americans or 9 March,2013 by British.The date should be expressed as follows:

March 4.2013

March 4th,20134th March,2013

(3)Inside Name and Address封内地址

Normally,the inside name and address should include some or all parts of thefollowing:the name of the receiver,the name of the department,the name of thecompany,room number,street address,city,postcode,state/province and country.

It appears exactly the same way as that on the envelope.The inside name and address

cannot be left out,as the envelope is often thrown away.Besides,the inside nameand address can avoid the mistakes of putting the letter in a wrong envelope.

Mr.,Mrs.,Miss,and Messrs.are the courtesy titles for use on the first line ofthe inside address in writing to an individual.If you do not know whether a person isa man or a woman and you have no way to find out,omit the courtesy title and givethe full name.

If a receiver holds a business title,the title should follow the person's name.Itcan be placed on the same line of the person's name or on the line below.If the titleappears on the same line,place a comma between the name and the title.For

example:

Mr.James Marsh,President

Or

Mr.James Marsh

Assistant President

If the name of a specific person is unavailable,the letter can be addressed to

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外贸函电Foreign Trade Correspondence

the department followed by the name of the company.For example:

Strategic Investment Department

International Trading Co.,Ltd.

If the name of the company contains a person's name,the word "Messrs.isput before the name of the company to show courtesy.For example:

Messrs.Marsh Corporation

In order to avoid ambiguity,if a letter is addressed to a company in a certaincountry,the name of the country should be included in the inside name and address,even if the city mentioned is the capital of the country.

Of all these parts,postcode is very important.It helps to facilitate mechanicalmail-sorting

The inside name and address appears on the left margin and usually starts two tofour lines below the date.

(4)Salutation称呼

The salutation is an expression of courtesy with which a letter begins.It should

be identical to the first line of the inside name and address.Its form depends on therelationship between the writer and the receiver.

The customary formal greeting in a business letter is "Dear Sir"or "Dear

Madam”,used for addressing one person.“Dear Sirs”“Dear Mesdames”or"Gentlemen"are used for addressing two or more people.If the writer knows thereceiver personally,a warmer greeting such as "Dear Mr.Marsh"is preferred.If thewriter is not sure whether the letter will be received by a man or a woman,thegreeting may be "Ladies and Gentlemen".The salutation should be followed by acolon or a comma.

The salutation is set out flush left and two lines below the inside name andaddress.

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Chapter 1 Structure and Formats of Business Letters

(5)Body of the Letter正文

The body of the letter is the most important part in a letter.It expresses thewriter's idea,opinion,purpose,etc..Normally a letter includes three parts:theintroductory paragraph,the supporting paragraph and the closing paragraph.Theintroductory paragraph refers to any previous correspondence or introduces thepurpose of the writing.The supporting paragraph provides detailed information.Theclosing paragraph is short and serves as a request or suggestion.

The body usually begins one or two lines below the salutation.Lines within aparagraph should be single-spaced and double-spaced between paragraphs.

(6)Complimentary Close客套性结尾

Complimentary close,like salutation,is merely a matter of courtesy and a politeway of ending a letter.It usually consists of a few conventional words or phrases.Thefirst letter of the first word in the close should be capitalized and there is sometimes acomma after the last word.For example:

Yours faithfully,

Faithfully yours,

Yours truly,

Truly yours,

The complimentary close is placed under the body of the letter.

(7)Signature签名

Every business letter must be signed.The person taking legal responsibility for itshould sign a letter in ink.As hand-written signatures are illegible,the name of thesigner should be typed below the signature and followed by his job title or position.

For example:

John Smith-handwriting signature

John Smith-typewritten signature

President-—position

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外贸函电Foreign Trade Gorrespondence

2.Optional Parts可选部分

The optional parts can be included in a business letter according to the specific

situation.

(1)Reference Number存档编号

The reference number is used to indicate the file number of the writer's letter orthe receiver's letter.When a reference number in a letter is mentioned,the writer orthe receiver will understand immediately which letter is referred to.

If the writer uses a reference number indicated in the previous letter,thereceiver should quote this number after the notation "Your ref."in the reply letter.

For example:

Your ref:NMB 129

Our ref:WFR 328

Reference number is typed immediately below the letterhead.If desired,thereference number may form part of the first paragraph of the reply letter.For

example:

Dear Sir,

Thank you for your letter,reference No.NMB129,of Sep 3d.

Reference number is normally typed three to six lines below the heading.

(2)Attention Line注意事项线

If the writer of the letter wishes to direct the letter to a specific person ordepartment,the attention line abbreviated to Attn.)is used to ensure the letter canreach the right person or department on time.It generally follows the inside name andis typed about two lines above the salutation,underlined and centered.For example:

The Sales Manager

The International Corporation

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