《跨境电子商务专业英语》张式锋，孙圣涵主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《跨境电子商务专业英语》

【作　者】张式锋，孙圣涵主编

【丛书名】“十三五”高等院校跨境电商规划教材

【页 数】 140

【出版社】 上海：立信会计出版社 , 2018.01

【ISBN号】978-7-5429-5652-1

【价 格】26.00

【分 类】电子商务-英语-高等学校-教材

【参考文献】 张式锋，孙圣涵主编. 跨境电子商务专业英语. 上海：立信会计出版社, 2018.01.

图书封面：

图书目录：

《跨境电子商务专业英语》内容提要：

本书介绍了跨境电商业务各个环节，平台，售前，营销，售中，售后，支付，单证等环节所需专业英语。本书培养实操能力，突出实用性，可作为各类院校国际贸易、国际商务等相关专业的教材，也可以作为外贸跨境电商行业、国际商务从业人员培训用书。

《跨境电子商务专业英语》内容试读

Chapter One

Cross-border E-commerce

Introduction to Cross-border E-commerce

Cross-border E-commerce is becoming a hot topic in these years,and takingan important role in international trade field.The rise of Cross-border

E-commerce benefited from e-commerce.With the development of computertechnology and.e-commerce technology in 21st century,huge impacts ontraditional international trade are caused by the Cross-border E-commerce.

Nowadays,Cross-border E-commerce is leading a new development ofinternational trade.

In general,Cross-border E-commerce can be defined in both narrow andbroad sense.

In a narrow sense,Cross-border E-commerce is almost equal to cross-borderretailing,in which transaction parties in different countries reach agreements andsettle accounts through the Internet and deliver/receive the goods via cross-borderlogistics.

In a broad sense,Cross-border E-commerce is electronic foreign trade.It's akind of international business,in which the product display,negotiation andtransaction are done via the Internet and goods are delivered through cross-borderlogistics.

The Cross-border E-commerce mentioned in this book is the latter one.Itconsists of the cross-border online B2B,B2C deals as well as the B2B deals in O20pattern.

Professional English for Cross-border E-commerce

In terms of the export flow of Cross-border E-commerce Pic.1-1),producers or manufacturers display their products on a self-cross-bordere-commerce platform.After the products are selected and paid by customers,theywill be sent to logistics companies by cross-border e-commerce operators fordelivery.The products will finally reach the customers after two inspections atcustoms for export and import).Some Cross-border E-commerce operatorscooperate with third-party comprehensive platforms and entrust them withlogistic,goods inspection and like procedures.

Product

Cross-border

Payment

Logistics

E-commerce Company

Company

Company

Customs

Customer

●

Cross-border

E-commerce

Third-party Comprehensive

Consumer

Export

Producer/Manufacturer

Platform

Service Platform

心

Company

Self-run Cross-

border

E-commerce

Company

Consumer/

Cross-border

Import

Customs

Producer/

Company

Clearance

Logistics

Payment

E-commerce

Company

Manufacturer

Pic.1-1 Export flow of Cross-border E-commerce

The import flow is just opposite to export flow.

As a business model based on the Internet,Cross-border E-commerce isrebuilding the international trade chain of SMEs.By breaking the monopolyof foreign channels such as importers,wholesalers,distributors and retailers,which exists in traditional foreign trade,Cross-border E-commerce enablescompanies to contact with individual wholesalers,retailers and even consumersdirectly,which effectively simplifies the transaction and saves goodscirculation costs.Pic.1-2)

2

Chapter One Cross-border E-commerce

Traditional

Chinese

Chinese

Foreign

Foreigr

Foreign

Foreign TradeProducer/Manutacturer

Exporter

wholesaler

Cross-border

Chinese

Cross-border

Foreign Online

Foreign

-commeree

Producer/Manufacturer

Merchant

Chinese

Cross-border

Foreign

Producer/Manufacturer

Platform

Merchant

Cross-border

hine

Producer/Manufacturer

Platform

onsumer

Pic.1-2 Traditional Foreign Trade Cross-border E-commerce

Chinese Policies of Cross-border E-commerce

The making of policies about Cross-border E-commerce in China can besummed into three stages.(Pic.1-3)

◆Developmentpath ofcross-bordere-commerce

Boom Stage

Development Stage

Star of B2C import platforms

Development of B2C export platforms

Early Stage

Transformation of B2B export platfonns

Start of B2C export platforms

Growth of B2B platforms

Start of B2B platforms

1999

2008

2014

YEAR

Pic.1-3 Three stages of Cross-border E-commerce in China

Early stage (1997-2007),in which 3 polices preliminarily regulate thedevelopment of e-commerce,placing extra emphasis on the industry;

Development stage (2008-2013),in which 10 policies involve supervision,payment,settlement and so on,placing extra emphasis on support and guidance;

Boom stage (since 2014),in which more than 10 polices focus on export andinvolve implementation.

Different between customs and national boundaries

Customs is a geographical area within which goods may move freely without

3

Professional English for Cross-border E-commerce

being subjected to customs duties.It generally,but not necessarily,coincides withnational boundaries.When a customs area encompasses more than one distinctnational area,it is known as a customs union.The economic significance of acustoms area lies essentially in the movement of goods within the area withoutpayment of tariffs or duties,thus permitting greater efficiency in productionunder more favorable conditions of specialization and trade with a consequent riseof the standard of living within the area.

In this book,we mainly use customs rather than national boundaries,which isalmost the same in international trade.

Customs Supervisions

Regarding the goods traded via Cross-border E-commerce,there are mainlythree means for goods to cross customs.

Customs clearance of goods.For the situation that Chinese'import and exportcompanies display products and make agreements with foreign wholesalers andretailers online and finish shipment offline,these.goods shall be included incustoms statistics.

Customs clearance of express.According to a survey carried out by.General

Administration of Customs,more,than 95%of the goods traded via Cross-border

E-commerce and delivered by the five biggest express companies in China aredeclared as import and export goods at customs and are included in cargo statistics.

Only less than 5%of the goods are declared as personal belongings and are notincluded in customs statistics.

Customs clearance of mail.Goods bought online and delivered by mail aremainly daily essentials.According to related regulations issued by General

Administration of Customs and the State Council,goods for personal use ofreasonable amount are out of compulsory customs clearance and statistics.

Different Customs Clearance

For different trading modes of Cross-border E-commerce,there are fourdifferences in custom clearance.

B2B export.If goods are exported on a large scale,they are actually intraditional trade.For goods exported on a small scale by express or mail,it's hardto get customs forms,and there are also some troubles in goods inspection,settlement of exchange and tax rebate.

Chapter One Cross-border E-commerce

B2B import.The overall situation is basically the same as that of B2B export.

B2C export.For it mainly targets overseas customers with relativelysmall orders but high trading frequency,and goods are usually delivered byexpress or mail,it is not included in current customs regulatory system,sothere are also some troubles in goods inspection,settlement of exchange anddrawback.

B2C import.The goods are mainly bought for individual use and delivered byexpress or mail,which is not,involved in customs statistics.

Exploration of Customs Clearance of Express and Mail

While doing Cross-border E-commerce,goods delivered by express and mailoften face troubles in customs clearance,settlement of exchange and tax rebate.

In order to solve these problems,General Administration of Customs selectedsome pilot cities to study the standard regulations and management system of

Cross-border E-commerce and improvement of customs clearance management andservice.

In December 2012,General Administration of Customs officially selected fivecities including Shanghai and Chongqing as the pilot cities.In October 2013,theproject was carried out in some other suitable cities which are usually logisticscenters,port cities,places of origin,etc.

There are four kinds of business can be applied for by pilot cities.Accordingto General Administration of Customs,only six cities,including Chongqing,

Guangzhou and Shanghai,are allowed to operate import business of Cross-border

E-commerce,and other cities can only deal with export business.

Cross-border E-commerce in China

From 2010 to 2013,China Cross-border E-commerce business has beeninitially developed.Companies likes Yangmatou,Xiaohongshu,that mainly focuson C2C purchasing mode have been established.From 2014 to early 2015,is thepolicy dividend period,a large number of cross-border electricity businessplatforms set up,giant internet companies such as AliExpress,Amazon,NetEase,etc.also entered the market.Since 2016,Cross-border E-commerce market has

Professional English for Cross-border E-commerce

developed rapidly,with the high-intensity competition.

According to statistics,in 2015,the transaction amount of China Cross-border E-commerce business reached 4.8 trillion yuan,rising by 28%and makingup 19.5%of the total foreign trade volume.China Cross-border E-commercebusiness is currently export-oriented,export transactions account making up

83.1%of total business transactions,while imports only accounted for 16.9%.

According to the business model,China Cross-border E-commerce business iscurrently B2B-based,which contributed for 84.3%of total Cross-border

E-commerce trade volume in 2015,left 15.7%space for the retail sales.

However,the retail sales are increasing rapidly.In 2015,China Cross-border E-commerce retail sales amounted to 751.2 billion yuan,got about 69%increasethan last year.

Exercises

Translate the following words into Chinese.

1.Cross-border E-commerce

2.B2B

3.B2C

4.Customs clearance

5.General Administration of Customs

6.Settlement of exchange

7.Parallel trader

6

···试读结束···