《英文外贸函电》田海龙，胡茵芃编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《英文外贸函电》

【作　者】田海龙，胡茵芃编

【丛书名】新标准高职商务英语系列教材

【页 数】 325

【出版社】 上海：上海外语教育出版社 , 2020.02

【ISBN号】978-7-5446-6070-9

【价 格】36.00

【分 类】对外贸易-英语-电报信函-写作-高等职业教育-教材

【参考文献】 田海龙，胡茵芃编. 英文外贸函电. 上海：上海外语教育出版社, 2020.02.

图书封面：

图书目录：

《英文外贸函电》内容提要：

本书为高职高专商务英语专业编写，分15个单元，介绍了外贸函电写作的基本知识，包括如何建立业务关系、以及书写电子邮件和传真、信用查询函、推销信、询盘、报盘、还盘、订单、信用证、提单、货运单据、销售合同、投诉信等内容。本次入选国家“十三五”规划教材。

《英文外贸函电》内容试读

UNIT 1 Basic Knowledge of Business Writing

Unit 1

BASIC KNOWLEDGE OF BUSINESS WRITING

Part I

Learning Objectives

1.Have a general idea of the definition and functions of business letter;

2.Learn what a business letter consists of in structure;

3.Learn the styles of business letter;

4.Master the layout of the envelope for business letter;

5.Grasp the writing principles of business letter.

Part Il

Introduction

1.The Definition and Functions of Business Letter

As one of the most popular means of communication in business activities,the business letter,which is used to support the goal of buying and selling goodsor services,plays an irreplaceable role in the fulfillment of business transactions.

Basically,a business letter has the following functions:

A business letter possesses the information function.It is an effective way toconvey a large amount of information in order to complete the routine businessoperations.The business letter is a kind of commercial dialogue among businesspartners in the written form through mail or other telecommunication methods.Itis normally sent after careful consideration.Business letters have the advantageover the telephone or face-to-face talk in that they can reduce to a great extentthe oversights or misunderstandings in communication.

Besides,a business letter is of the interpersonal function.A well-writtenbusiness letter,which shows sincerity,consideration and goodwill to the businesscounterpart,builds and promotes the harmonious business relations.

As a written material,the business letter is a part of a company's permanentrecord.When some questions occurring in the transaction must be checked,one can always refer to the copy of the letter for confirmation.When businessdisputes happen between the two sides,the business letter serves as important

legal evidence,which is fully recognized by the court.

Therefore,business letters deserve one's great concern and attention.

2.The Structure of Business Letter

Generally speaking,a business letter consists of the essential parts and theoptional parts.

2.1 The Essential Parts

In spite of various writing purposes of business letters,the following sevenessential parts should always be included in a business letter.

2.1.1 The Letterhead

Systems A/S Corporation

Letterhead,which is also called return address,includes the sender's name,postal address,telephone number,fax number,email address,website and logo of the sender's company,if any.

Usually letterhead is printed in the up-centeror top-left margin of a letter paper.

When a letter runs more than one pagelong,the second page heading is necessary forquick identification,including the page number,the name of the receiver,and the date of theletter.For example:

The Letterhead

01

EXAMPLES

Or

Mrs.Mina Bland-2-

July4,2009

Mrs.Mina Bland,July 4,2009,Page 2

or

Timmy Imp.Exp.Corporation

Page 2

oil slgako o ayJuly4,2009

2.1.2 The Date

The date should always be typed in full and not in abbreviated form.(e.g.

Write December instead of Dec.)The-th,-st,-nd and-rd that follow the date canbe omitted.(e.g.5 May for 5th May,June 1 for June 1st)Write 2009 instead of09 for the year.

Avoid typing dates in figures (e.g.10/2/2009),since it is likely to causeconfusion.British form follows the order of date,month and year while theAmerican practice is to write in the order of month,day and year.So 10/2/2009could be taken as either October 2,2009 or February 10,2009.

The date is placed two or four lines below the letterhead,either on the right-hand side or on the left-hand side,depending on the style of the letter.

2

UNIT 1 Basic Knowledge of Business Writing

2.1.3 The Inside Name and Address

The Inside Nameand Address

The Date

The inside name and address meansthe receiver's name and address.Itappears exactly the same way as on theenvelope and its order should be from asmaller place to a larger one,namely:

Name of the person addressed

Title/position of the person addressed

Name of organization

Street number and name

Dear M Keats

City,State and postal code

Country of destination

The inside name and address isusually typed at the left margin about twoor four lines below the date.

2.1.4 The Salutation

The Salutation

Salutation is the complimentary greeting with which the receiver opens his letter.

Its form depends on the sender's relationship with the receiver.The customary formalgreeting in a business letter is"Dear Mr./Mrs./Miss/Ms."followed by the receiver'ssurname in case his or her surname is known.If not knowing the receiver's surname,use“Dear Sir''or“Dear Madam”.When addressing to a company,.use“Dear Sirs'followed by a comma or"Gentlemen"followed by a colon.

Salutation is usually typed two or four lines below the inside address or theattention line.

2.1.5 The Body

The body is the main part of the letter.It expresses the sender's ideas,opinions,purposes and wishes.The body of a business letter typically has three paragraphs:introductory paragraph,one or more body paragraphs and concluding paragraph.

If there has been previous correspondence,the reply letter will refer to it inthe first paragraph.The sender's plans,hopes and expectations will be expressedin the last paragraph.

When writing,pay attention to the following:

(1)Your letter should be simple,clear,courteous,grammatically correct andto the point;

(2)Keep each paragraph addressing one topic;

(3)Keep your letter in an attractive and pleasing appearance by accuratetyping and artistic displaying.

The body of the letter is positioned two lines below the salutation,or belowthe subject line,if any.For very short letters you may adopt double-line spacingexcept for the inside name and address,for which single-line spacing shouldalways be used.

3

2.1.6 The Complimentary Close

Complimentary close is merely a polite way of ending a letter.It is inkeeping with the salutation.The most commonly used sets of salutation andcomplimentary close are:

EXAMPLES

Formal:

Less formal:

Dear Sirs,

Yours faithfully,

Dear Mr.Henry,Sincerely,

Faithfully yours,

Yours sincerely,

Yours truly,

Sincerely yours,

Truly yours,

Very sincerely yours,

Very truly yours,

The first letter of the first word of the complimentary close is capitalized.

The complimentary close is followed by a comma,and placed two lines belowthe body of the letter.

2.1.7 The Signature

A complete signature part consists of thename of the signer's company,the signer'shandwritten signature,type-written signatureand job title or position.Since handwrittensignatures are sometimes illegible,thename of signer is usually typed below thesignature,and followed by his job title or

Yours faithfully.

position.Never sign a letter with a rubber

THE NATIONAL TRANSPORT CO.

stamp.

Wang Dawei

Manager

The signature is common to typeimmediately below the complimentary close.

The Complimentary

2.2 The Optional Parts

The Signature

Close

Besides the above seven essential parts,some business letters may includethe following optional parts.

2.2.1 The Attention Line

The attention line is used when the sender of a letter addressed to anorganization wishes to direct the letter to a specific individual or section of thereceiver's company.This will speed up the sorting process within a company.

It is generally put two lines below the inside name and address.

The forms of attention line can be adopted as follows:

EXAMPLES

Attention:Mr.Johnson Blair

Attn:Mr.Johnson Blair

ATTETION:PURCHASE MANAGER

For the attention of Mr.Johnson Blair

Attention of Marketing Manager

UNIT 1 Basic Knowledge of Business Writing

2.2.2 The Subject Line

The Attention

Line

The subject line is actually the general ideaof a letter.It calls the receiver's attention to thetopic of the letter.It is inserted between thesalutation and the body of the letter,startingwith the word“Subject:”or“Re:”and

Aneutio Mr lohson Blir

sometimes underlined.

Ucer Mr llair.

The following examples are other styles

Re Claim Ne D3y29Ca四

for the subject line:

EXAMPLES

Subject:Chinese Pure Silk Products

Our Order No.487

URGING PROMPT SHIPMENT

2.2.3 The Reference

The Subjeet

Line

In business communication,when acompany writes to another,each will give areference.The reference may include a filenumber,departmental code or the initials(all in capital letters)of the signer followedby those (normally in lower case letters)ofthe typist of the letter.If the sender uses areference number in the previous letter,thewriter should quote this number after thenotation "Your ref:"in the reply letter.If thewriter's letter has a file number to refer to,it iswritten after“Our ref:”to avoid confusion.

The reference number is usuallypositioned two lines below the letterhead.

The Reference

The Enclosure

2.2.4 The Enclosure

If catalogs,price lists,samples,

EXAMPLES

documents,etc.are sent together with aletter,the sender should add the enclosure

Encls.Commercial Invoice(3 copies)

Insurance Policy

notation such as“Enclosure:”,“Enc.”

Enclosure:1 sample

or“Encl.”at least two lines below the

Enc.(3)

signature at the left margin.

Enclosure:as stated

2.2.5 The CC (Carbon Copy Notation)

When the writer wants to send the

EXAMPLES

copies of the letter to others,type "cc"

C.C.Mr.George Blair,Sales Manager

or "CC"two lines below the signature or

c.c.Jia Hua Aluminum Trading

enclosure at the left margin.

Company

5

2.2.6 The Postscript

EXAMPLES

P.S.The latest price list will be airmailed

If the sender wishes to add

to you tomorrow.

something he forgot to mention or for

ps.Through the month of December we

emphasis,he may add his postscript

are having a storewide liquidation sale

(often shortened into "P.S.")two lines

on ALL our products.So call or email metoday for a copy of our most up-to-date

below the carbon copy notation.

price list.

3.The Styles of Business Letter

Usually there are three styles of business letter.They are the indented style,the block style and the modified block style.

3.1 The Indented Style

Honesty International Co.,Ltd.17 Xingcai Road,Heze 274000,Shandong,China

Tel:86-21-530-2739788Fax:86-21-530-6260908

Website:www.honestyintl.com

Email:info@honestyintl.com

Your ref:MG/879

Our ref:S124

July2,2012

Hans Dizard

Purchasing Manager

Decor Trading Inc.

221 Norman Bay Road,

Norman Bay,NSW 2252,

U.S.A.

Dear Mr.Dizard,

Re:Your Order No.2052

We have received your Order No.2052 in duplicate dated June 28,2012.

In reply,we regret to say that the said order cannot be filled at this time due to the delayon the part of the bankruptcy of our major supplier.This means that we have to find anothersupplier who could fulfill all the outstanding contracts we have to complete.As you willappreciate,this will take some time.

We are confident that we should be able to arrange to get our materials and deliverconsignments to our customers by the middle of next month.

We regret for the unfortunate situation over which we had no control and apologize forthe inconvenience.

If you would like to discuss this matter further,please feel free to contact us.

Yours very sincerely,

Honesty International Co..Ltd.

Zhang Guangjun

Zhang Guangjun

Export Manager

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