《实用服装外贸英语》王桂祥|(epub+azw3+mobi+pdf)电子书下载

图书名称：《实用服装外贸英语》

【作　者】王桂祥

【丛书名】高等学校“十三五”规划教材

【页 数】 147

【出版社】 北京：冶金工业出版社 , 2019.09

【ISBN号】978-7-5024-8268-8

【分 类】服装-对外贸易-英语-高等学校-教材

【参考文献】 王桂祥. 实用服装外贸英语. 北京：冶金工业出版社, 2019.09.

图书封面：

图书目录：

《实用服装外贸英语》内容提要：

服装设计与工程专业为德州学院国家级特色专业，本教材根据服装行业外贸的需要，打破了传统英语教学注重语法、注重学科体系完善的模式，采取由浅入深，循序渐进，重视口语的模式；趣味性强、便于记忆、灵活实用，是一本适应服装行业外贸需要的口语训练教材。

《实用服装外贸英语》内容试读

●e1ar1Ealablishing Susiness Felations

Part 1

Foreign Trade Process of Garments服装外贸流程

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Bosideng

169

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Chapter1 Establishing Business Relations建立业务关系

Chapter 1 IEstablishing Business Relations

建立业务关系

Unit1 Company Profile2公司简介

Bosideng-the world's famous brand and the pride of the Nation!

Bosideng Co.,Ltd.is the largest feather garment manufacturers in China,who has most ad-vanced technology and is integratedwith functions of research,design,production,processingand selling.In September 2002,it was recommended as one of the 16 Famous Brand Name Com-panies "Marching into world famous brands,and possessing international competition capability".(The only one in garment industry in China)

Bosideng actively implements international standards,it has successively passed certification ofISO 9001 2000 Quality Management System and ISO 14001 Environment Management System,and in 2000 and 2002,it was assessed as National Advance Company in Quality Management.In

March 2003,Bosideng brand was assessed as of value RMB 4.602 billion by third partyauthority,one of the most valuable brands of China.Bosideng feather garment is famous brandproducts in China,which are exemptedfrom inspectionand examination by the State,and haveaccompaniedwith China Climbing Team and Exploitation Team arriving at the peak of Mount Ev-erest in.It had far large sales volume in the country for ten successiveyears from 1995 to 2004,bringing homely warmth to our customers.For nine years Bosideng has represented the fashiontrend of warm wear by its simple,natural and elegant design philosophy,which motivates thechanges to feather wears move from swollen style to casual and fashionable appearance.

In the process of creating world famous brands,Bosideng has cooperated power-to-power withAmerica Du Pont,Japan Isuchu for purpose of mutually exploiting international market;and ithas been cooperation partner of scores of famous brands,such as NIKE,BOSS,TOMMYGAP,POLO,ELLE.Its products have entered into the markets of Japan,America,Canada,

Russia and Swiss.

【Notes】

①to establish business relations(with)建立业务关系。相似的说法还有：be in businessrelations with与…有业务往来；to develop friendly business connections开展友好的业务关系；to carry on business经营业务。

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②profile n.剖面，侧面，外形，轮廓。

[His handsome profile was turned away from us.

他英俊的侧影从我们眼前转开了。

③integrate.(使)合并，成为一体；（使）加人，融人群体。a

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Part1 Foreign Trade Process of Garments服装外贸流程

[He didn't integrate successfully into the Italian way of life.

2C他没有顺利地融入意大利的生活方式中。6

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④exempt v.免除；豁免。

强关业

[Men in college were exempt from military service.

大学在校男生免服兵役

⑤inspection n.视察；检查；查看；审视。q0。I tia

[The report sets out strict inspection procedures to ensure that the recommendations

are properly implemented.

报告规定了严格的检查程序，“以确保建议得到切实执行。

⑥accompany u.陪同；陪伴；伴随；与…同时发生；（尤指用钢琴）为.…伴奏。]Ken agreed to accompany me on a trip to Africa.

肯答应陪我一起去非洲。

⑦successive adj.连续的；接连的；相继的。

Jackson was the winner for a second successive year.

杰克逊已经是连续第二年获胜了。

⑧represent..代表；作为…的代言人；维护…的利益；相当于；意味着。

The offer has yet to be accepted by the lawyers representing the victims.o d

受害者的代理律师还没有接受这个提议。

⑨philosophyn.哲学；思想体系；人生哲学；生活的信条（或态度）。ii

He studied philosophy and psychology at Cambridge.

baruatioo'

他在剑桥大学学习哲学和心理学。ms

【Tips】

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How to write a company profile?

A well-written corporate profile can be used as a marketing tool to attract investors andclients.It can also be used to distribute to stakeholders who might be interested in understanding acompany's mission and what it does.Write a corporate profile that is concise,creative andattention-grabbing by focusing on pertinent information and presenting it in a way that readers willfind interesting and engaging.

【soM

1.Formatting the Company Profile

(1)Keep your corporate profile concise.Make your corporate profile interesting and easy toread by keeping it as simple and brief as you can.Many readers will simply scan the document,digesting key phrases and concepts.Corporate profiles can be just a few paragraphs or over 30 pa-ges long,but think about what information is really important before you choose a long-form pro-file.

If you're creating your corporate profile online,keep it short by linking to more detailed infor-mation on separate pages.This will provide resources to readers who are curious to learn more

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Chapter1 Establishing Business Relations建立业务关系

G

while still being a quick and easy read.Even Google limits their corporate profile to 1 page,soyou can keep it short,too.

(2)Get creative with your format.There's no one way to make a corporate profile,especiallywhen they're published online.Most profiles contain certain key facts about a business,but it canbe presented in whatever way you think highlights your company's best assets.The profile shouldbe professional and businesslike,but it also needs to grab the reader's attention.

Consider graphics and diagrams to break up some of the text or longer paragraphs.

Use photographs of your staff or production process,highlight innovative technologies you'reusing,and incorporate elements of your branding throughout the profile to make it reallystand out.

(3)Use headers and bullet points to break up text.Walls of text are boring.Keep the reader in-terested by using headers and bullet points to create visual divisions within your profile.

Headers should be simple and can used to introduce changes in topic,like "Mission State-ment”,“Awards and Recognition”or“Looking to the Future”,y

Use bullet points whenever you're listing several pieces of information,like when you're namingyour company's awards or presenting highlights from your financial information.

(4)Use a simple,easy-to-read font.As with any other professional document,you shouldavoid using flashy fonts in the body of your profile.These can be distracting and hard to read.Gowith an attractive,simple font like Arial,Helvetica,or Calibri.

(5)Use active voice.Make sure your corporate profile is strong by using active voicethroughout the document.Passive voice can be overly complicated and flat.

Instead of saying"Responsibility and integrity are important to us",you could say"Our compa-ny prizes responsibility and integrity.'

(6)Avoid using too much"corporate speak".Too many industry-specific terms or corporatebuzzwords will make your profile bulky and difficult to read.Focus on using plain language that an-yone can understand.

2.Including Relevant Information

(1)Start with the company name and address as a header.Since your corporate profile shouldinclude the company name and address,you can use this as a header.Consider using an eye-catching logo instead of simple type to make your profile more interesting right away.

(2)Include a paragraph listing your products and brand names.The purpose of the profile is togive readers a brief overview of the type of business your company conducts.Briefly explain whatyour business is all about.Do you sell beer?Do you manufacture children's toys?Make sure it'sclear.

(3)Include information on the corporate structure.Specifically,you should include whetherthe company is private,public,or a partnership.Explain whether there is a board of directors,an executive staff,or officers who make the major decisions.This information can usually besummed up in one sentence.

4

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六Pat1 Foreign Trade Pets服装外贸流程

(4)Craft a powerful mission statement.Your mission statement should tell readers your visionfor the company's future as well as the strategies you are using to achieve those goals.Your missionstatement should also include a brief discussion of your target demographic and financial data,in-cluding mergers and acquisitions and relationships with investors and shareholders.

(5)Present your company's history.Show readers how your company has evolved by providinga brief chronological history.Include how the company began and the changes and developmentsthat brought the business to where it is today.

(6)Call attention to important achievements and milestones.It's okay to brag a little in yourcorporate profile.Mention important partnerships,success stories and benchmarks.Explain howthe corporation gives back to the community or sponsors nonprofit groups and schools

If your business was recently recognized as one of the fastest-growing companies in your re-gion,you want people to know!

(7)Talk about the company culture.Part of the corporate profile should be about the peoplewho make the business run.Briefly discuss your highly trained staff and what you do to keepmorale and standards high.

Include information about corporate policies regarding the environment,public relations,health and safety,unions,and labor and human rights.

(8)Keep your corporate profile honest and accurate.Consumers,analysts and members of themedia will likely do a little research to confirm what they read.If you include inaccurate or dishon-est information,you can irreparably damage your company's image.

3.Editing Your Corporate Profile

(1)Proofread your profile several times.Before you publish your profile,you should makesure it is free from errors in spelling and grammar.This document represents your company as awhole,and mistakes are unprofessional.

One tip for successful proofreading is to start at the end of the document and read one sentence

at a time.

(2)Read other corporate profiles to see what makes them stand out.Part of business is knowingyour competition,and you can apply this to crafting a corporate profile.Look at other company'sprofiles to see what stands out to you,and try to emulate those qualities in your own profile.

(3)Make sure every part works to build your company's image.Look at each element of yourprofile to make sure that it works to build your company's image.As you read through,remove an-ything which seems unnecessary.

Even if it's necessary to disclose something negative like a previous bankruptcy,forinstance),try to reframe it in a way to emphasize your company's resilience.

(4)Ask someone else to look over your profile.Sometimes a fresh set of eyes is essential in ed-iting a document.Ask someone who isn't familiar with your business to proofread your documentand to give you feedback on the overall image the profile creates.

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