《陶瓷外贸英语》邹一戈主编；庄华妮，吴琼，朱婷连，马翊副主编；万宝林，黄玲玲，张楚莺，张运红，王天枝编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《陶瓷外贸英语》

【作　者】邹一戈主编；庄华妮，吴琼，朱婷连，马翊副主编；万宝林，黄玲玲，张楚莺，张运红，王天枝编

【丛书名】全国应用型本科商务英语系列规划教材

【页 数】 157

【出版社】 北京：对外经济贸易大学出版社 , 2018.08

【ISBN号】978-7-5663-1935-7

【价 格】32.00

【分 类】陶瓷工业-对外贸易-英语-高等学校-教材

【参考文献】 邹一戈主编；庄华妮，吴琼，朱婷连，马翊副主编；万宝林，黄玲玲，张楚莺，张运红，王天枝编. 陶瓷外贸英语. 北京：对外经济贸易大学出版社, 2018.08.

图书封面：

图书目录：

《陶瓷外贸英语》内容提要：

本教材突出陶瓷、卫浴、陶机及色釉行业专业英语词汇在商务洽谈上的应用，教材精选典型的商务英语常用句型，结合外销过程中产品的介绍、接单、合同洽谈、结算、运输安排等外销业务的主要环节，通过精心编制的实用情景对话，真实再现商务场景，使学生能与外商用英语进行贸易洽?

《陶瓷外贸英语》内容试读

Chapter one

Job Interviews

Learning Objectives

To grasp the commonly used English expressions in job interviews;

To listen and understand some job descriptions;

To know about ceramics and the history of Chinese Porcelain;

To grasp the writing principle of enquires and replies.

1.Starting Up

Words Expressions

Terms:ceramic tile瓷砖；sanitary ware卫生洁具；artistic porcelain工艺陶瓷；

dental porcelain牙科用瓷

1.1 Role Play

Work in pairs.Suppose you are English majors to graduate in three months and areplanning to apply for a job in a company specialized in the manufacturing and marketing ofceramic tile and bathroom sanitary ware.Discuss about what the frequently asked questions

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陶瓷外贸英语

(FAQs)in a job interview with this type of companies may be and then try to answer them.Youmay refer to session 1.2 below and carry out a role play activity about job interviews.

1.2 FAQs in Job Interviews

Q1:Could you please tell me something about yourself?

Education background:courses taken,student projects,academic performances,etc

Previous working experiences or internships

Personalities and willingness to take on responsibilities

Q2:Why did you apply for the position and why are you a good fit for the job?

Knowledge and interest in the ceramic industry

Understanding of the company and the position

Learning opportunities and career plan

Merits and qualifications

Q3:What is your expectation for salary and working hours,and when can you start?

Expected compensation and training opportunities

Willingness to work overtime during peak season

Candidates'availability

1.3 Speaking Activity

Work in pairs to have a simulated job interview.Student A will be the interviewer and

Student B will be the interviewee.Read the role cards and follow the instructions.Aftercompleting the interview,you can change the role cards and start the process again.

ROLE CARD A:Interviewer

As the human resource manager of a ceramic tile company,youare interviewing a candidate for the position of foreign tradesalesperson.You are looking for a candidate with proficientEnglish language skills,passion for the industry and willingnessto learn and work hard.

Useful expressions for the interviewer:

Thanks for coming in for the interview.

.What do you know about foreign trade and cross-border e-commerce?

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Chapter One Job Interviews

Would you describe yourself as a team player?

Can you use English as a working language and write e-mails and engage in meetings in

English?

.Our firm specializes in artistic porcelain.Do you have basic understanding of the industry?

We have an orientation session and regular training programs for our new staff members.

You should look presentable in the office.

ROLE CARD B:Interviewee

As an English major,you are keen on becoming a foreign tradesalesperson in the ceramic industry.You are having an interviewwith a ceramic company for this position.Try to demonstrateyour qualifications and interest for the job.

Useful expressions for the interviewee:

Thank you for having me.

I know about your job opening/vacancy through a recruiting websiteI major in Business English.I'm proficient in English writing and speaking.

.I am a self-motivated person and a hard worker.

My experience in ABC Company was a great asset for me.It taught me to...

My internship with ABC Company,which manufactures dental porcelain,was a valuablelearning experience for me.

.I want to work with a company where I can grow and gain career advancementopportunities.

.What is the dress code for the job?

目2.Listening

Words Expressions

R&D

research and development

研发

ceramic market

陶瓷市场

C&B

compensation and boon

薪资福利

new marble series新大理石系列

HR

human resource

人力资源

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陶瓷外贸英语

A job description usually describes the general tasks,or other related,and responsibilitiesof a position.It may specify the functionary to whom the position reports,specificationssuch as the qualifications or skills needed by the person in the job,and a salary range.

2.1 Listen to three job descriptions of ABC company and decide

whether the following statements are true (T)or false (F).

(1)A marketing manager should know about C&B.

(2)Marketing manager tasks include collecting and analyzing ceramic market data.

(3)The Personnel doesn't need to travel a lot.

(4)The Personnel should be skilled in office software and basic networkknowledge.

(5)R&D Department manager should have a wealth of experience and efficientmethods in developing C&B.

2.2Listen to the job descriptions again and fill in the missing

information in the form.

ceramic market data;drawing up

Mark

Marketing

working out relevant management process;taking full

Manager

advantage of

_conducting and

sale group.

Proficiency in skills and knowledge of

familiar

Alice

Personnel

Manager

with related laws and regulation and all aspects ofskilled in

and basic network knowledge

John

Manager of R&D

Managing all aspects of the ceramic development process,

Department

including

and quality control;managing

the R&D team and being responsible for

3.Terms

This section is centered on kind of ceramics(陶瓷种类)，and terms in job interview.

Students are supposed to have a big picture of different categorization of ceramics,such aspurposes of ceramics,say industrial ceramic(工业陶瓷)，and ceramics in our daily life etc..

The part prepares students for more efficient communication in future jobs.

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Chapter One Job Interviews

1.low-fired porcelain.

2.industrial ceramics

3.clay body

4.blue and white porcelain

5.bone china

6.白色陶瓷器

7.彩瓷

8.餐具用瓷

9.耐热瓷器

10.薄胎瓷

11.CF0

12.sales executive

4.Reading Comprehension女TextA

What Are Pottery and Ceramics?

Pottery and ceramics have been an important part of human culture for thousands of years

From prehistoric storage jars to tiles on the space shuttles,pottery and ceramics have played a keyrole in innumerable human endeavors.But how do we define them?

What Are Ceramics?

Technically,ceramics (noun and adjective)are those things made from materials whichare permanently changed when heated.For example,clay has chemically bonded water in itwhich will cause it to slake down (disintegrate)when a dried clay object is put in water.Onceheated (fired)to between 660C and 1,470 F(350 and 800C),the clay is converted to ceramicand will never dissolve again.

All clay is a ceramic material,but there are other ceramic materials as well.Glazes arealso ceramic materials because they permanently change during firing.Industrial ceramicsinclude a range of materials such as silica carbide and zirconium oxide.

One of the most wonderful things about ceramics,is that it dates back to being one of theoldest surviving industries in the world.And what's even greater is that many of the originalprocesses remain the same (essentially,discovering clay could be mixed with water to make itsoft enough to form shapes with and then fire it to make it watertight).

The American Ceramic Society states that "as early as 24,000 BC animal and humanfigurines were made from clay and made from kilns dug into the ground".Mostly thesefigurines were used for ceremonial purposes and it wasn't until another roughly 10,000

450

y陶瓷外贸英语

years later that major developments were made in that ceramics could be used as morefunctional wares,such a food vessels and for storing water and also making clay bricks tobuild houses.

What Is Pottery?

Pottery is generally considered to be containers made from clay."Pot"is a term used for anynumber of container forms.Both words derive from the Old English potian,"to push".When weconsider how the potter pushes as they throw the clay on the wheel,it is easy to see how theprocess got its name.The term "pottery"may also be used as an adjective with some objects,such as small figurines.

In industrialized countries,modern pottery can be classified two ways.There is commercialpottery or ceramics which are produced in factories,and there is studio pottery which is producedby individual craftsmen.You may also hear of"art pottery",which may be either producedcommercially or by an individual craftsman.

Physically,there is no distinction between ceramics and pottery because they are bothmade the same way.Each piece must go through a process that includes forming,firing,glazing and refiring before it is complete.Even though ceramics and pottery aretechnically the same thing,people still tend to place different meanings on each term.Ceramicsare frequently thought of as pieces of fine art that are created to be visually appealing ratherthan have a function.Pottery is a term commonly used to describe something made to be useful,thereby serving a purpose in daily life.

It is not uncommon to hear someone refer to ceramics to describe the art form as a whole,including pottery.Likewise,some people use the word pottery to describe the creation of both.

In artistic circles,pottery is also a word commonly associated with work of lesser orunprofessional quality.Ceramics may be thought of as a piece of high-quality,fine art.

Professional sculptors generally prefer for their work to be referred to as ceramics instead ofpottery because of the difference in sophistication associated with each word.

(Source:Pottery and Ceramics Definitions and Differences,by Beth Peterson.Http://www.thespruce.com)

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