《实用外贸英语函电 第4版》廖瑛，周炜主编；廖越英，吴艳霞，肖曼君，胡志雯副主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《实用外贸英语函电 第4版》

【作　者】廖瑛，周炜主编；廖越英，吴艳霞，肖曼君，胡志雯副主编

【页 数】 244

【出版社】 武汉：华中科技大学出版社 , 2020.09

【ISBN号】978-7-5680-6489-7

【分 类】对外贸易-英语-电报信函-写作

【参考文献】 廖瑛，周炜主编；廖越英，吴艳霞，肖曼君，胡志雯副主编. 实用外贸英语函电 第4版. 武汉：华中科技大学出版社, 2020.09.

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《实用外贸英语函电 第4版》内容提要：

《实用外贸英语函电》分17单元。前两个单元分别介绍外贸信函的文体风格、写作方法、书信格式。从第3单元起，按照外贸实务操作的过程，介绍从建立业务关系，询价与答复，报盘与递盘，还盘与反还盘，接受与订货，签约，包装，装运，支付与结算，保险，商检，投诉、索赔与理赔，代理，到几项特殊贸易形式与合资办企业等外贸信函、协议和销售确认书的写作。

《实用外贸英语函电 第4版》内容试读

Unit One

Styles and Features in Language for

International Business English国际商务英语的文体风格和语言特点

l.Introduction(概述)

With the rapid development of China's forcign trade and the constantincrease of other cconomic activitics,technical cooperation and culturalexchange to foreign countries,not only many Chinese go abroad to dobusiness,but also many forcigners come to China to sightscc and investcapital in enterprises.The opportunity that we make direct or indirectcontact with forcigners becomes more and morc;and in the course ofassociation with forcigners,practical English writing is widely used inevery ficld of our daily life and routine duties,especially in the professionof public rclations,secretary,international busincss and tourism.It servesto pass on information,to cxpress idcas,to exchange feelings and to dealwith social business.Therefore,it is nccessary for the people who engagedin foreign affairs to have a good command of the language features andwriting techniques about practical English writing.

2.Classification of Practical Business English Writings(商务英语应用文分类)

Gencrally speaking,practical English writings can be classificd intocight kinds,such as

(1)Letters,which are widely used on various occasions of socialintercourse and busincss affairs,can be classified into private letters and

Practical English

ade

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official letters.Private letters are written to relatives,friends,teachers,workmates,ctc.Official letters include letters of invitation,letters ofintroduction,letters of demonstration,letters of recommendation,etc.

(2)Commercial documents,which are widely used in the ficlds ofcconomy and trade,can be classified into general business letters,includingletters of establishing business relations,letters of inquiries and replies,letters of offers and bids,letters of counter-offer,letters of order,letters ofacceptance and contract and so on;and special commercial documents,including quotation sheets,letters of credit,certificate of entrustment,letters of intent,letters of complaint,letters of claims,etc.

(3)Etiquette documents can be divided into congratulatory documents andcondolatory documents.The speech,lctters,cards on birthday,festivals,baby'sbirth,marriage,starting business,promotion,receiving and seeing off theguests,etc.belong to congratulatory documents,and announcements of death,message of condolence,memorial speech,letters of condolences,letters ofconsolation,etc.belong to condolatory documents.

(4)Contract or deed includes intention agreement,sales confirmation,agency agreement,contract,cultural exchange agreement,letter ofappointment,stipulations of agreement etc.

(5)Informative and revelational documents such as notification,announcement,poster,notice,found,memo,advertiscment,ctc.are usedto inform or to bring something into a public notice.

(6)Expository writing is used to explain or illustrate a certain problemor matter.This kind of documents includes trademarks,instructions ofproducts,certificates of quality,caption,etc.

(7)Bills and vouchers.This practical English writing can be classifiedinto many kinds,such as bills,forms,reccipts,policy,I.O.U.,order,shipping documents,certificate,etc.

(8)Documents for mecting affairs include those signed or issuedbefore,during or after the mecting,such as letters of invitation to meeting,invitation cards,mecting schedule,meeting decision,summary of meeting,declaration,memos,meeting records,opening speech,closing spcech,ctc.

∷

The classification above is based on their usage accordingly,not strictly

年

。

。8””。”。”””””

Unit One Styles and Features in Language for International Business English.3.

based on their academic function.

3,The Function of Practical Business English Writing(实用商务英语写作的作用)

Since the practice of the policy of reforming our domestic cconomicsystem and opening to the outside world,China's external association in thefields of politics,economy,culture,cducation,and science and technologyis growing with cach passing day.Practical English writing plays animportant role in the international communication.The main function ofpractical English writing is as the following:

(1)Function of stipulation.Some foreign documents,such as jointcommunique,joint statement,joint pledge,agreement,contract,treaty,etc.all have the function of stipulation,which means that these documentsare binding on both sides signed.The side who breaks the terms will bearpolitical,economical or moral responsibilities

(2)Function of information and understanding.Generally speaking,all kinds of practical English writings have function of information andunderstanding.No matter what kind,a letter,a message,a notification,aposter,a congratulatory speech,or a contract,their first function is toinform or remind the counterpart or public of a certain thing or publicaffairs.Bcsides cxpository writing has explanatory function.

(3)Function of voucher.We may say that all documents to externalassociation have function of voucher.Especially all kinds of contracts,agreements,certificates,orders,L/C (letters of credit),bills,receipts,

I.O.U.s,letters of introduction,letters of recommendation,letters ofdemonstration,letters of making reservation,birth announcements,wedding ccrtificates,ctc.,have obvious function of voucher

4.Writing Principles and Language Features(应用文的写作原则

和语言特点)

Practical English writing,especially,business English writing,is the

Communication

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model of practical language.Its main function is to inform or remindcounterpart or public of a certain thing or public affairs and to ask thecounterpart or public to act according to the rules stimulated in what iswritten.Such a practical writing has its specific language style,that is,thecssential language features which are called the seven "Cs":completeness,concreteness,clearness,conciseness,courtesy,consideration and correctness.

1)Completeness(完整)

A practical English writing is very successful and highly effective onlywhen it contains all the nccessary in formation to the readers (the counterpartor the public)and answers all the qucstions and requirements put forwardby the readers.Sce to it that all the matters are stated or discussed,and allthe questions arc answered or explained.For example,when the buyerwrites a letter to accept an offer that the seller made,the buyer must statehis conditions of acceptance in detail or quote the evidences of the offer,such as quotation sheets,letters,advertisements etc.,because such a letter isin fact of the function of a business contract and will be binding on bothpartics after reccipt by the sellers.The following is a good example:

Gentlemen:

Re:Computers

With reference to your letter of May 8,we are pleased to accept youroffer of 200 sets of ICM-4 computers as per your Quotation Sheet No.9/04/2019

Please go ahead and apply for your Export Licence.

As soon as we are in formed of the number of the Export Licence,wewill open the L/C by fax.

Yours truly,

Incompleteness of the practical writing,such as business letters,will

∷

lead to the counterpart's un favorable impression toward your firm.He may

。✉

带单带来带带期重带年

Unit One Styles and Features in Language for International Business English.5.

give up the deal if other firms can provide him with all the informationnceded,or if he would not take the trouble inquiring once again.

Somectimes,incompleteness will even cause unnecessary disputes andlawsuits.

In order to verify the completeness of what you write,five "Ws"(who,what,where,when and why)and one "h"(how)should be used.

For example,if what you write is a letter of order,you should make it clearthat who wants to order,what he wants,when he needs the goods,wherethe goods to be sent and how payment will be made.If some specialrequirements should be put forward,you would explain why you will do

SO.

Another example is that if you write a meeting announcement,youshould clearly explain that who will attend the mecting,what the mectingcontents are,when and where the meeting will be held,why the meetingshould be held,how the meeting will be well held.The following is a goodexample:

NOTICE

IDcc.31,2018

All the staff of the Accounting Department are requested to be readyto attend the mecting in the conference room on Tucsday,at 3:00 pm,

Jan.6,2019,to discuss the financial statement of the last year.

Accounting Dept.

If the problems above were explained clearly,what you write would becomplete

2)Concreteness(具体)

Any kind of practical English writing should be specific,definite andpersuasive instead of being vaguc,general and abstract.In a general andvague message,everything seems to be mentioned but actually few are fullyexpounded.The readers only have a vague impression of what you try toachieve,so he or she is at a loss how to react upon reading your message

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Communication

·6·实用外贸英语函电（第4版）

Especially for contracts,agreements,announcements,notices,found,posters,advertisements and busincss letters calling for specific reply,asoffer,inquiring trade terms,ctc.,concreteness must be always stressed.

Using specific facts,figures and time can help write concretely and vividly

c.g.

(1)We wish to confirm our telex dispatched yesterday.

Like today and tomorrow,the word yesterday is a vaguc and gencralconcept.It is not suitable to be used here.The sentence should be changedinto:

We confirm our telex of July 2nd,2018.

(2)The Universal Trading Company is one of our big buyers.

The phrase "one of our big buyers"is too general and vaguc,and itcan't express degrees of "big".If you want to give the readers a definiteconcept,the sentence should be changed into:

The Universal Trading Company placed over U.S.2 000 000 worthof business with us each year.

(3)We have received with thanks your check,the amount has bccnplaced to your credit.

Here,you should point out the number and the amount of the check,even the use of the moncy,so as to make a spccific and definite impressionon the opposite party.The sentence should be rewritten as the following:

We have received with thanks your check No.248 for U.S.2 000 000,in payment of our commission,which has been placed to yourcredit.

However,not on all occasions do the practical English writing try to beconcrete and specific.Sometimes vagucness is preferred.If accurate facts orfigures are not available,you have to be general.Sometimes for "strategic"consideration,the writer should try to avoid being too definitc.Forexample,if you are a green hand in a certain line and want to purchase somecommoditics,naturally you want to compare the qualities,prices,ctc.ofthe products from different manufacturers.If you are a seller,you mayopen tentative offers to several products.The offers you deliver are withoutengagement.They should not be too concrete,but more flexible.

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