《汽车研发与制造》黄凤梨，代阳编著|(epub+azw3+mobi+pdf)电子书下载

图书名称：《汽车研发与制造》

【作　者】黄凤梨，代阳编著

【丛书名】汽车行业英语系列教材

【页 数】 212

【出版社】 武汉：武汉大学出版社 , 2011.11

【ISBN号】978-7-307-09273-0

【价 格】26.00

【分 类】汽车-车辆制造-英语-教材

【参考文献】 黄凤梨，代阳编著. 汽车研发与制造. 武汉：武汉大学出版社, 2011.11.

图书封面：

图书目录：

《汽车研发与制造》内容提要：

本书共分11章，涉及项目策划、态势分析、制造过程等汽车研发和制造的各方面。每章都配备了阅读材料、实用句型、练习，书后附有参考答案和相关词汇表。

《汽车研发与制造》内容试读

Chapter I●

Project Planning

汝

Core Module

A1

A:We feel the market will soon be on the upgrade.So,it's time to work together on a

new model.

我们觉得市场的行情很快就会上扬，现在合作推出新产品正是时候。

B:I think we all agree that there will be a market boom soon,and what's more,sometypes of our cars are gradually in decline.Though we can save them by re-invention,the best way is to find a replacement.If we plan ahead,we shall beat outcompetitors.

我想我们都同意景气的市场很快就会到来；还有，有几种型号的车款的销售已经进人衰退期。即便可以对这些产品进行升级，完善它们的性能来再次投人市场，但最好的方式还是找到一个新的替代产品。如果我们提早计划，就可以击退其他竞争对手。

A:Yes.When people start spending the money they saved the market slump,we'll do

well.

没错。等到顾客开始花他们在不景气时期省下来的钱时，我们就赚了。

B:We're ready to put a lot of money into making the product.Are you going to invest inmarketing to develop the market for it?

我们已经准备了一大笔钱来制造新产品。贵公司是否也要投资这个产品的行

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汽车研发与制造

销，一起开发市场？

A:Yes.Our company is not making much money now,but we know if we spend money

to develop the market for this product,future profits will be good.

是的。虽然我们公司现在不是很赚钱，可是我们知道，如果我们投资开发这项产品的市场，未来的利润会被看好。

B:It's a feature of the market that people start to buy things only when they are sure the

market is getting better.

这是市场的特点，大家非得确定市场好转，才会开始买东西。

A:I think we have an agreement on this point.All we need is a new type of car which

will be our hit product.

看来我们在这一点上已经达成了共识。现在我们需要的是一款新车作为这一季的主打产品。

B:Yes.We are working on it.We're going to design a new type of SUV according to the

market need survey.We will show you our new project planning on this new type ofcar next time.

是的。我们正在做这方面的工作。我们公司正在根据市场需求调查的反馈结

果，准备推出一款新的SUV。下次，我们会把最新的项目策划书拿给你过目。

Notes:

upgrade n.提升，改善

decline n.下降，减少，倾斜

slumpn.大幅度下降，暴跌，萧条期marketing n.促销，营销survey n.调查

SUV sport-.utility vehicle,多功能箱式跑车，运动型多用途运载车project planning项目策划

market boom市场繁荣，市场景气beat out打败，在评选中胜出hit product拳头产品，主打产品work on从事于，致力于

A2

A:It's seven o'clock,and I want to call the annual share holders meeting to order.Every

one was mailed an agenda and notice of the meeting over ten days ago.Those

2

●

Chapter 1 Project Planning

documents were also available when you checked in tonight.The first item of businesson the agenda tonight is the developing of the new type of mid-end family car.I think

Marsha is ready with a brief verbal report.Is that right,Marsha?

7点了，年度股东大会正式开始。各位十天以前已经收到邮寄的议程和会议通知。如果今晚才登记参加的话也可以在会场拿到。今晚要讨论的第一个议题是研发推出一款新的中端家庭轿车。我想玛莎已经准备好要为我们作口头报告了。玛莎，对吗？

B:Yes,I'm all set.

是的，我准备好了。

A:Good,Marsha has the floor.

那我们请玛莎发言。

B:Thank you John.I assume everyone has got a copy of project planning.I'm here todayto present our new model developing planning.I will have a brief introduction aboutthis planning.In order to enrich the market share of our car in this city,we aresupposed to develop a car which caters for the majority of consumers.To roll out anew model of family car is the theme of this project planning.In this plan,I give asimple instruction on the project scope and developing cycle time,distributing thedeveloping resources and so on.Well,thank you for your attention,do you have anyquestions?

谢谢你，约翰。我想每个人手上应该都已经拿到一份项目策划书。我今天要报告的是我们一款新车的研发计划。下面，我简单地介绍一下这份计划书。为了提高我们的产品在这个城市的市场占有率，我们需要研发一款能够满足城市主流消费群体的车型。因此，这份项目策划书的主题是推出一款新型的家庭轿车。在这份计划书中，我还简单地介绍了该项目的项目范围、开发周期以及开发资源的分配等。感谢大家，还有没有什么问题？

C:So,what's our target audience?

那么，我们的目标消费群体是哪些人呢？

B:We will focus on the mid-class families.

我们把目标定位在中产阶级家庭。

C:But our former models are inclined to the upper-level income consumers.

但是我们公司以前的车款都是倾向于高收入的消费者。

B:That's right.Whereas,according to the demographic report,our crowd in other cities

is a quite different make-up from this city.You can see it from the pie chart on thefifth page.Obviously,the consumers in other more developed cities are mostly frommid-level to upper-class income levels,university or postgraduates,white collar...you

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汽车研发与制造

●●

know the kind.This city on the other hand is mostly to low income levels,bluecollar...I think we're talking about two totally different target groups.So,the carmodel introduced should fit for the specific consumers.

是的。但是根据我们的人口统计报告，从我们的顾客群体来看，其他城市和这个城市大不相同。大家可以看到策划书的第五页的一个饼形图。显然，在其他更发达的城市中的顾客大多是中上等收人，本科或研究生毕业，白领阶层就是你了解的那种人。而这个城市的顾客大多是中下等收人水平，蓝领阶层…我认为他们是两种完全不同的目标群。所以我们推出的新车应该要满足这一群体的消费者。

C:I had no idea there was that great of a deviation...To make our new car sell,we haveto take the target audience into account.

我不知道这中间有这么大的差别…为了卖好我们的新车，我们一定要把目标消费者考虑进去。

B:No kidding.The first thing we do is to develop a most suitable car to fulfill the needs

of the major consumers.In this project planning,I provide a copy of SWOT analysisabout developing a mid-end model.

是的。我们首先要做的就是设计一款最能满足这个主要的城市消费群体需求的车型。在这份策划书中，我还给出了一份研发一款中端车的态势分析报告。

C:Thanks for the presentation.I think what we need now is a more detailed project

plan.

谢谢你的解说。我觉得我们现在需要的是一份更具体的策划书。

B:No problem.A copy of detailed project planning will be on your desk next Monday.

没问题。我会在下周一之前做好一份详细的项目策划书。

Notes:

annual adj.每年的，一年一次的agenda n.议事日程，（会议的）议程表mid-end ad.中端的

verbal adj.口头的，言语的majority n.大多数，多数票scope n.范围

distribute v.分配，散发target n.目标，对象

demographic ad.人口统计学的

4

Chapter 1 Project Planning

postgraduate n.研究生

specific ad山.明确的，详尽的，具体的deviation n.违背，偏差，偏离fulfill v.完成，满足share holder股东

call.to order要求遵守规则，宣布开会all set准备就绪

market share市场占有率cater for迎合roll out推出

developing cycle time开发周期focus on致力于，使聚焦于be inclined to倾向于upper--level高端的，上层的pie chart饼形图white collar白领阶层blue collar蓝领阶层

take.…into account把…考虑进去，重视SW0 T analysis态势分析

B

Project Planning项目策划

A new successful product developing must has a scientific product planning.Theautomotive enterprises who are taking the new creation strategies need to select reasonablythe new product developing projects,define the project scope and developing cycle timedistribute the developing resources and make the projects combination and groupingconform with the enterprise strategy.Using the research results and experiences obtainedby the developed industrialized country's academic circles and enterprises in productplanning field in recent years for reference and combining our state conditions,the generalprocess model and common used technologies for automotive product planning are putforward and used in the product planning decision in domestic automotive producers.

成功的新产品开发必须有科学的产品策划。采取创新战略的汽车企业需要合理选择新产品开发项目，定义项目范围和开发周期，分配开发资源，使项目组合符合

5

汽车研发与制造

企业战略。通过借鉴发达工业化国家学术界和企业近年来在产品策划领域取得的研究成果和经验，并结合我国国情、汽车产品策划的一般过程模型和常用技术，应用于国内汽车制造企业的产品策划决策。

The project management plan defines how the project is initiated,planned,executed,monitored and controlled,and closed.A new successful product developingmust has a scientific product planning.The automotive enterprises who are taking the newcreation strategies need to select reasonably the new product developing projects,definethe project scope and developing cycle time,distribute the developing resources and makethe projects combination and grouping conform with the enterprises strategy.

项目管理策划就是说明一个项目提出、策划、执行、监控、控制、完成的总过程。成功的新产品开发必须有科学的产品策划。采取创新战略的汽车企业需要合理选择新产品开发项目，定义项目范围和开发周期，分配开发资源，使项目组合符合企业战略。

The project plan has several key elements,including:项目策划包含了一些重要的组成部分，它们是：

Section1 Project Authorization(Charter)项目授权书（章程）】

Project authorization is documentation that officially recognizes the project and itsformal start.By convention,project authorization document is usually the Project Charter.

项目授权书就是一份按照官方标准展开的项目策划以及标志着项目正式开始的文件。按照惯例，项目授权书通常就是项目章程。

Section 2 Project Scope That Includes the Product Scope and Project

Management Scope)项目范围（包括产品研发范围以及项目管理范围）】

The product scope includes all technical outputs and work activities producedthroughout the development phases of the systems life cycle SLC )The project'smanagement scope includes the planning,monitoring,control and quality assurance ofwork activities produced throughout the project management life cycle.

产品研发范围包括在产品研发系统的生命周期各个阶段中所涉及的所有技术产出和活动。项目管理范围则包括了在项目管理周期中，对一切工作活动的策划、监控、控制以及质量保证等。

Section3 Integrated Management and Control Plan整体的控制管理计划

This section details the management activities that contribute to the overall integratedmanagement plan.The management activities include:

这个部分详细规定了整体的管理策划中所涉及的各种管理活动。它们包括：

·Scope Management范围管理

·Schedule(Time)Management时间管理

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